Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind

Jiang, Jiani

doi:10.1007/978-3-319-26647-3_119

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

2016

DOI: 10.1007/978-3-319-26647-3_119

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Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind

Jiani Jiang

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Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind

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