Branding in Governance and Public Management

Eshuis, Jasper; Klijn, Erik-Hans

doi:10.4324/9780203145159

Cited by 118 publications

(131 citation statements)

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“…Place branding involves influencing people's ideas by forging particular emotional and psychological associations with a place. Branding is a strategy for managing perceptions (Eshuis and Klijn, 2012). Branding differs from rational and deliberative approaches to influencing perceptions.…”

Section: Branding As a Form Of Perception Managementmentioning

confidence: 99%

Branding the City: The Democratic Legitimacy of a New Mode of Governance

Eshuis¹,

Edwards²

2012

Urban Studies

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190

154

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Place branding has been used to influence ideas concerning communities and districts, especially in regeneration programmes. This article approaches branding as a new governance strategy for managing perceptions. Considering the popular criticism that branding is a form of spin that prevents the public from gaining a proper understanding of their government’s policies, this article focuses on the democratic legitimacy of branding in urban governance. The branding of two urban communities in the Netherlands is examined empirically in terms of input legitimacy, throughput legitimacy and output legitimacy. The research shows how the democratic legitimacy of branding varies in the two cases. In one case, branding largely excluded citizens, whereas in the other case there was limited citizen participation. The article indicates that, although branding can potentially be a participatory process in which the feelings and emotions of citizens are included, this potential is not always fully realised in practice.

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Section: Branding As a Form Of Perception Managementmentioning

confidence: 99%

Branding the City: The Democratic Legitimacy of a New Mode of Governance

Eshuis¹,

Edwards²

2012

Urban Studies

Self Cite

190

154

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“…In governance networks, accountability is often diffuse and spread among different actors and governmental layers (Van Kersbergen andVan Waarden 2004, Hajer 2009). However, particular officeholders often function as the public face around decisions or a specific policy (Eshuis and Klijn 2012). Providing information and explaining certain decisions in the media are important for politically responsible actors to generate legitimacy and to convince their electorate that their actions are right and necessary.…”

Section: Different Sources Of Legitimacy In Governance Networkmentioning

confidence: 99%

The Effects of Media and their Logic on Legitimacy Sources within Local Governance Networks: A Three-Case Comparative Study

Korthagen¹,

Meerkerk²

2014

Local Government Studies

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“…Neighbourhood Circle volunteers and activities are omnipresent in district newspapers, slogans and festivals -a type of communication reminiscent of 'place branding' or 'city branding' (for an overview see Dinnie 2004;Kavaratzis 2005) in which places are promoted to external markets. Place branding usually entails promoting positive emotional and psychological associations with a place to attract prospective residents, visitors and investors (see Eshuis and Klijn 2012). But in the case of Neighbourhood Circle, current residents -not outsiders -are the intended audience of the image of a harmonious, multicultural community (see Figure 2).…”

Section: Brandingmentioning

confidence: 99%