“…19 In a study on infants born in a northern province of Iran, 93.3% of infants were breastfed within the first 24 h. 20 Long delivery, cesarean section, as well as long-term separation of the mother and the baby, can delay the breastfeeding initiation. 21,22 The factors associated with the initiation and continuation of breastfeeding varies in different countries and ethnic groups, such as demographic factors, psychosocial factors, 23,24 health care and public health policies, 3 parents' inadequate education about breastfeeding and lack of family and social support. 14 Considering the importance of breastfeeding at the beginning of the birth, and given the fact that in Iran and especially in Fars province, there are few studies on the initiation of breastfeeding, the aim of this study was to investigate the occurrence of the initiation of breastfeeding within the first 24 h of life and to identify the associated factors of the breastfeeding initiation in Fars province, south of Iran.…”