Citrus is the most economically important fruit crop in the world. In citrus, the concept of fruit quality comprises several other aspects intimately related to human health apart from physical attributes and diet components. Citrus is an excellent model to study fruit quality because of its peculiar fruiting, singular biochemistry and economical relevance. A citrus breeding programme starts with the selection of suitable parents and the planning of controlled crosses. Information on the breeding value of available parents and the heritability of specific characters is important in a plant breeding programme to aid the breeder in parent selection and the planning of controlled crosses. Major goals of variety breeding in citrus are mostly related to fruit quality, productivity and harvesting period. In a broad sense, citrus fruit quality includes many physical attributes like fruit color, fruit size, easy of peeling and seedlessness. These traits have become paramount in commercial citrus types and new cultivar being developed through plant breeding and selection of new sports. This paper focus on four main citrus characteristics that responsible for fruit quality and are the basis for judging the product acceptability by consumers. We also discuss the variety strategy for citrus quality improvement.