“…Since the 1980s, there has been a radical escalation in politicians' enthusiasm for media crafting of themselves and their policies in Western democracies (Franklin, 2004, p. 5; see also Kavanagh, 1995;Lees-Marshment, 2001a;Maarek, 1992;Pfetsch, 1999;Plasser, 2002;Ornstein & Mann, 2000;O'Shaughnessy, 2003;Scammell, 1995;Tenscher, 2004;Ward, 2003). The burgeoning critical literature-academic and popular-on the manipulative potential of this phenomenon has generated a widespread sensitivity to political "spin."…”