Building a second-language writing aid for specific purposes: Promotional cheese descriptions

Labrador, Belén; García, Noelia Ramón

doi:10.1016/j.esp.2020.03.003

Cited by 6 publications

(6 citation statements)

References 18 publications

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“…The long-term aim of setting up a pragmatic annotation scheme is to offer essential support to authors/communicators in the food and drinks industry. Previous attempts in this and other environments (Labrador and Ramón, 2020;Rabadán et al, in press) showed the need for better, more informative corpora. Annotation has been a staple feature of written corpora for decades now but is still mainly confined to part-of-speech tagging.…”

Section: Conclusion and Further Workmentioning

confidence: 98%

“…It comprises informationalpromotional texts of gourmet foods and drinks and instructive texts in the same domain. The informational-promotional subcorpora include texts on wine (López Arroyo and Roberts, 2016), cheese (Labrador and Ramón, 2020), biscuits, herbal teas (Izquierdo and Pérez-Blanco, 2020) and dried meats (Ortego Antón, 2020). The instructive subcorpus is made up of culinary recipes (Rabadán et al, 2016).…”

Section: Corpus Descriptionmentioning

confidence: 99%

“…Method and working procedure Initially, the CLANES corpus was PoS tagged using TreeTagger (Schmid, 1995) and rhetorically annotated using an ad hoc tool, the ACTRES Tagger. 1 The long-term aim underlying the annotation project was to develop support for authors of promotional texts in the food and drinks industry (Labrador and Ramón, 2020). It soon became evident that the use of the annotated materials initially was limited to contrastive rhetoric and grammatical analyses and that attempts to go beyond these boundaries required higher-level semantic and pragmatic information (see this section and section 3 below).…”

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confidence: 99%

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Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

Rabadán¹,

García²,

Sanjurjo-González³

2021

BeLLS

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This paper explores the multi-layer annotation of a written domain-restricted English-Spanish comparable corpus (CLANES – Controlled LANguage English Spanish), focusing on pragmatic annotation. The annotation scheme draws on part of speech tagging and a semantic annotation scheme, i.e. the UCREL Semantic Analysis System, with some added categories to fit the food-and-drink domain represented in CLANES. These are used to build significant (pragmatic) metapatterns. Seven different pragmatic functions have been identified in our corpus, namely <STATE>, <DIRECT>, <SUGGEST>, <RECOMMEND>, <PRAISE>, <EVIDENCE> and <RELATE TO READER>. Computer scripts translate this linguistic information into regular expressions to be used in unsupervised annotation. Partial results indicate that applying lexical restrictors boosts the success rate considerably. However, metadata is preferred because of increased replicability and generality. Replicability issues and limitations encountered during testing are also addressed.

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Section: Conclusion and Further Workmentioning

confidence: 98%

Section: Corpus Descriptionmentioning

confidence: 99%

mentioning

confidence: 99%

See 1 more Smart Citation

Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

Rabadán¹,

García²,

Sanjurjo-González³

2021

BeLLS

Self Cite

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“…This article was focused on the lecturers' perception on their professional competence in English ability. As a lingua franca, English has accomplished the need for communicating [10]. Related to this phenomenon, English ability becomes an important part in developing the lecturers' professionalism.…”

Section: Introductionmentioning

confidence: 99%

Lecturers’ Perception on English Ability Towards the Lecturers’ Professionalism

Afriani¹

2021

Advances in Social Science, Education and Humanities Research

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Lecturers need English to develop their professionalism. English can be a bridge in helping their professional career. In this situation, lecturers should have a good English ability to reach their target. This descriptive study aims to describe the perceptions of lecturers about their English ability. The data were obtained from the questionnaires filled by lecturers in Padang and the interviews. The results indicated that the lecturers' perception towards their professionalism were 35.7% stated strongly agree, 45.9% stated agree, 9.6% stated neutral, 6.6% stated disagree and 2.2% stated very disagree. The interview results revealed that good English abilities made them easier in getting certification, getting information, continuing their study, and getting scholarships.

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“…Scholars have treated what they call the product descriptions (comparable to 'product information' in this research) of specific product categories as sub-genres of the product description genre (Labrador & Ramón, 2015). However, some researchers have considered product descriptions of a single product category as a genre in itself (Labrador & Ramón, 2020;Puga & Gotz, 2017). Izquierdo and Pérez Blanco (2020) studying the herbal tea promotional text (HTPT) examine this issue genres/ sub-genres, and attribute the variations to different levels of text specificity.…”

Section: Ambiguity In Terminology -Genres or Sub-genres?mentioning

confidence: 99%

A Multimodal Genre Analysis of Online Product Information to Inform English for Specific Purposes

Kithulgoda¹

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Discipline specific writing in English for Specific Purposes (ESP) can be challenging because writing discipline specific texts involves knowing the norms of writing that come with the discipline (Miller & Pessoa 2017). With rapid digitalization of business and communication, it is questionable how Business and Marketing students would cope with genres comprising not just writing, but multiple modes, if they do not possess multimodal literacy. Moreover, hypertextuality affects content (Xia, 2020), in turn creating differences in communicative purposes of the genre. Therefore, attempts to describe any online genre for ESP teaching need to consider the facets of multimodality and digitality. This thesis analyses the Online Product Information (OPI) genre, a micro genre of the online shopping website (Andersen & van Leeuwen, 2017). It exemplifies the application of a set of frameworks to comprehensively describe the OPI genre. Also important to this study is the possibility of culture specific differences. The analysis was based on a corpus of 480 New Zealand (NZ) and Sri Lankan (SL) beauty care and jewellery product information texts sourced from 32 online shopping websites along with 21 semi-structured interviews with specialist informants. Swales’ (1990) move structure analysis and selected resources from Kress and van Leeuwen’s (2006) Grammar of Visual Design were adopted to investigate the data sets. The analytical framework for website interactivity proposed by Adami (2015) was utilized and adapted to analyse the actions and effects of the interactive items used within OPIs. Fourteen common moves – eight interactive and six non-interactive - were identified for jewellery and beauty care OPIs. Some move steps are unique to one particular product category, while others are common to both. Cross-cultural differences were identified in the use of moves and steps. There are more steps employed in NZ product information to realise move functions, while the same functions are achieved in SL product information, but by using a more limited set of steps that are predominantly textual. Visually, the representational generic pattern characterizing OPI is the use of conceptual analytical structures with offer type images. The pattern was common to both countries. However, NZ beauty care product information utilizes some images of the narrative process and demand types, something which was not present in SL OPIs. The website interactivity analysis reveals that both the SL and NZ product information offer customers the basic necessities for viewing and selecting products (purchasing, selecting requirements, facilitating reading/ viewing). However, the cumulative effect one gets when investigating interactivity is of a closed insular environment with limited opportunity to request information/question sellers in a public space, and limited access to additional information. SL storeowners seem to be more interested in promoting their product via the customer through share options and giving additional seller services. NZ online stores, seem to be less focused on getting their product promoted via customers. Their interactive strategy seems to be providing customers with extra information. They also allow customers more opportunities to provide feedback without regulating that feedback, compared to SL OPIs. The OPI as a whole is informationally dense. It is distinguished by a high use of nouns, adjectives, co-ordinating conjunctions and third person singular present tense verbs, and a relatively low use of auxiliary verbs, adverbs, prepositions or subordinating conjunctions, determiners and modal verbs. Lexical bundles (frequently used word sequences) were identified for Move 3 – Promoting the product - to demonstrate the lexico-grammatical realisation of the move. The analysis indicates that steps operationalizing even a single move could employ a wide variety of linguistic features to realise that move, and that the patterns of language for the genre as a whole may not be a totally accurate indicator of the register of individual moves. The findings suggest the necessity of considering genre feature variation when crossing national boundaries. They also illustrate that the visual and interactive elements of an online multimodal genre play a significant role along with its textual elements, in determining the genre functions. Therefore, ESP teaching needs to consider how text, visuals and the online environment all contribute to achieving genre purposes, when raising students’ genre awareness of a multimodal genre. Implications of the study for ESP pedagogy and online businesses are provided in the Conclusion.

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Building a second-language writing aid for specific purposes: Promotional cheese descriptions

Cited by 6 publications

References 18 publications

Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

Pragmatic annotation of a domain-restricted English-Spanish comparable corpus

Lecturers’ Perception on English Ability Towards the Lecturers’ Professionalism

A Multimodal Genre Analysis of Online Product Information to Inform English for Specific Purposes

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