Bundling strategy and product differentiation

Chung, Hui Ling; Lin, Yan Shu; Hu, Jwu‐Sheng

doi:10.1007/s00712-012-0265-9

Cited by 23 publications

(27 citation statements)

References 18 publications

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“…Such differences, if in fact true, should be reflected in the events discussed by the CEO in the annual report. In line to Purba's statement, [13] Chung et al, bundling is a commonly seen marketing strategy. The major purposes of the bundling strategy are to extend the firm's monopoly power in one market to another market, to adopt price discrimination, to deter a potential competitor from entry, and to perform strategic alliances.…”

Section: Literature Reviewmentioning

confidence: 89%

Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Purba¹,

Hery²,

Purba³

2018

Proceedings of the the 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus

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The use of ICT applications in the era technology of 4.0 for Product bundling due to retain customers and to increase the number of subscribers currently used by entrepreneurs as the strategy to maintain their market because it can increase the sales and profits both in terms of financial and brand products. This study using data mining and Front end FP-Growth algorithm as an alternative used to determine the frequent item set in a set of data. From the results found that the value of support for 20% and confidence of 60% as optimal parameters for FP-Growth algorithm to produce more bundling and performance faster than apriori algorithm. Thus the use of this application is very important and useful for use by retail business as the tools of marketing strategy with bundling productsThe abstract needs to summarize the content of the paper.

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Section: Literature Reviewmentioning

confidence: 89%

Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Purba¹,

Hery²,

Purba³

2018

Proceedings of the the 1st International Conference on Computer Science and Engineering Technology Universitas Muria Kudus

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“…According to the literature, there are three categories of bundling component (Chung et al, 2013). The first category is independent package, where there is no relation between products.…”

Section: Bundlingmentioning

confidence: 99%

“…Most of the previous research on bundling discusses tangible products, services, and information (Adilov, 2011;Arora, 2011;Chang & Yang, 2012;Chung et al, 2013;Hamilton & Koukova, 2008;Koukova et al, 2008;Sheng & Pan, 2009). Although some bundles include experience products, there is no particular term for this specific kind of bundling.…”

Section: Bundlingmentioning

confidence: 99%

“…Although some bundles include experience products, there is no particular term for this specific kind of bundling. Chung et al (2013) do not mention a category that includes experience products. A specific category for experience products is reminiscent bundling, where each product triggers a positive memory (Ekananda, 2014).…”

Section: Bundlingmentioning

confidence: 99%

“…A specific term for the experience product in this study is called reminiscent bundling, where each product raises memory of another product (Ekananda, 2014). It is an addition to the current terminology of bundling (Chung et al, 2013). The term is necessary since both products cannot be identified as independent, substitutes, or complementary.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Competition and Cooperation in Economics and Business

Husodo¹,

Gitaharie²,

Gani³

et al. 2017

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Although all care is taken to ensure integrity and the quality of this publication and the information herein, no responsibility is assumed by the publishers nor the author for any damage to the property or persons as a result of operation or use of this publication and/or the information contained herein. Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 v Business -Gani et al. (Eds) © 2018 Taylor & Francis Group, London, ISBN 978-1-138-62666-9 ix Preface This book is one of the five volumes of proceedings that provides an opportunity for readers to engage with selected papers presented at the 1st Asia-Pacific Forum for Research in Social Sciences and Humanities (1st APRISH) conference held in Depok (Indonesia) on November 7-9, 2016. Quoting the theme of the conference "Competition and Cooperation in the Globalized World," this book would be a valuable contribution to get a better understanding of the future global challenges. Readers will find a broad range of research reports on topics ranging from globalization, poverty, population and some macroprudential perspectives on managing the risk of a more integrated world. One of the unique and valuable dimensions of this conference is the capability for blending the chemistries among educators, students, and researchers from around the world to discuss globalization in a broad spectrum. The reader will discover both common challenges and creative solutions emerge from very diverse settings. The relevance of the conference's theme, towards an evidence-based society, for a variety of disciplines, is reflected in the diverse range of papers that have been submitted for publication. These serve to demonstrate the natural attraction of the conference for sharing ideas and findings within an international community. Overall, the conference was undoubtedly very successful. Plenary lectures and presentations were successfully bridging the gap between the different fields of social sciences, making it possible for non-experts in a given area to gain insight into new areas. Also, among the speakers there were some young scientists, namely, doctoral, master's and undergraduate students, who bring new perspectives to their fields. Terms of use: Documents in EconStor may Competition and Cooperation in Economics and Competition and Cooperation in Economics andThe editors would like to thank all those who have contributed to submit full papers for this conference. We rece...

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Network Externalities

Hussain

2015

Wiley Encyclopedia of Management

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We consider a firm which sells one product in a monopolistic market and sells another product in an oligopolistic market. The leverage theory states that bundling the two products is always profitable. We investigate whether the leverage theory still holds in network industries. We find that this conventional wisdom reverses and bundling is not always preferred. In addition, we find that the profitable bundling can increase the consumer surplus when the network effect is relatively intense.

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Bundling strategy and product differentiation

Cited by 23 publications

References 18 publications

Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Usage ICT Application for Bundling Products: Strategic Digital Marketing in Facing the 4.0 Technology

Competition and Cooperation in Economics and Business

Network Externalities

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