Burden Sharing as the Effort in Bridging Locality and Internationalization: The Penetration of Kampung Batik Laweyan into Global Market

Abstract

Globalization of information, culture, products, and services move faster and easier, influencing the firm adjusts to uncertain conditions. Adapting to globalization is critical for the firm to sustain a business environment.Kampung Batik Laweyan is a community engaged in the garment industry sector. It consists of several manufacturers who produce batik-painted cloth and fabric distributed not only in the local market but also in the global market. With the burden-sharing approach,Kampung Batik Laweyan attempts to reach the worldwide market while bridging local and internationalization. This research focuses on the strategy of penetrating Indonesia's cultural and art products. This research has two purposes (1) the process of internationalizing the local values through Solo batik painting to penetrate the global market and (2) to examine the innovations of the products made byKampung Batik Laweyan through the burden-sharing Strategy. We found Kampung Batik Laweyan, through Puspa Kencana and Batik Mahkota, bridging locality and Internationalization through innovations of the products which contain elements of locality into product and reach the global market. Moreover, the principle of the burden-sharing mechanism is implemented in the production strategy between Kampung Batik Laweyan with producers and other actors in other countries. It would promote cultural and local values to preserve the nation's culture.