“…Business advice is one of the elements of external support for enterprises. Its aim is to help managers and enterprises achieve their goals by solving problems in the sphere of management, identi fying and exploiti ng new opportuniti es, as well as learning and implementi ng changes (Yusoff , 2010;Ajmal, Nordstrom, & Helo, 2009). It includes the transfer of informati on on conducti ng business acti vity, both in terms of current and strategic management (Blackburn et al 2013), serving as a potenti al source of competi ti ve advantage (Gooderham, Tobiassen, Doving, & Nordhaug, 2004).…”