Business Analytics Continuance in Software Development Projects – A Preliminary Analysis

Abstract

This paper investigates factors affecting business analytics (BA) in software and systems development projects. This is the first study to examine business analytics continuance in projects from Pakistani software professional's perspective. The data was collected from 186 Pakistani software professionals working in software and systems development projects. The data was analyzed using partial least squares structural equation modelling techniques. Our structural model is able to explain 40% variance of BA continuance intention, 62% variance of satisfaction, 69% variance of technological compatibility, and 59% variance of perceived usefulness. Technological compatibility and perceived usefulness are the significant factors that can affect BA continuance intention in software and systems projects. Surprisingly the results show that satisfaction does not affect BA continuance intention.

An Empirical Investigation on Business Analytics in Software and Systems Development Projects

“…Surprisingly, BA continuous intention is not affected by perceived usefulness and technological compatibility. Whereas, the literature reported that technological compatibility and perceived usefulness are the key drivers of continuance (Bawack & Ahmad, 2021;Ahmad et al, 2021;Gupta et al, 2020;Grubljesic & Jaklic, 2015;Bhattacherjee, 2001). However, in this study, we observe that technological compatibility and perceived usefulness have no effect on BA continuance in software and system development projects.…”

“…Our findings show that confirmation influence perceived usefulness and technological compatibility as well as confirmation directly influence BA continuous intention. These results are in line with existing studies, which found that such factors are important for BA (Bawack & Ahmad, 2021;Ahmad et al, 2021;Chen et al, 2015;Jaklic et al, 2018;Viaene & Van den Bunder, 2011). On the other hand, technological compatibility and perceived usefulness do not influence the BA continuance.…”

“…Similar to Bawack and Ahmad (2021), we added the technological compatibility construct to the ECM model. Various studies reported that technological compatibility affects users' intention to continue using new technologies (Bawack & Ahmad, 2021;Ahmad et al, 2021;Cheng, 2020;Gupta et al, 2020). Similarly, we expect that perceived usefulness, technological compatibility and confirmation contribute towards BA continuance intention.…”