“…In a¯rst analysis, it was found that 13 out of 17 selected items were related to value creation as part of the improvement in decision-making processes, which represents 76.47% of the papers (Seker and Eryarsoy, 2015;Zhou et al, 2015;Chang et al, 2015;Acito and Khatri, 2014;Ngo et al, 2015;Erevelles et al, 2015;Ziora, 2015;Akter and Wamba, 2016;Junior et al, 2014;Fawcett and Waller, 2014;Moyes et al, 2015;Barnes et al, 2015;Koswatte et al, 2015;Zhou et al, 2015). The generation of insights for new products and services was cited as value creation in 10 papers, representing 58.82% of the total being (Buhalis and Foerste, 2015;Zhou et al, 2015;Chang et al, 2015;Acito and Khatri, 2014;Opresnik and Taisch, 2015;Erevelles et al, 2015;Ziora, 2015;Akter and Wamba, 2016;Mezaour et al, 2014;Fawcett and Waller, 2014).…”