“…Later some authors have developed a similar approach to identify and investigate the TQM practices in different service organisations. Some of these research stream dealing with the assessment and successful implementation of current practices of TQM in different organisations are: healthcare (Kozak et al, 2007;Salaheldin and Mukhalalati, 2009;Duggirala et al, 2008;Raja et al, 2007), education (Helms et al, 2001;Vazzana et al, 2000;Sakthivel and Raju, 2006;Bayraktas et al, 2008), hospitality (Claver-Cortes et al, 2008;Sila and Ebrahimpour, 2003;Holjevac, 2008;Daghfous and Baskhi, 2009), banking (Vermeulen and Crous, 2000;Sureshchandar et al, 2001;Selvaraj, 2009;Al-Marri et al, 2007), information and communication technology/information technology enabled services (ICT/ITES) and software industries (Rahman and Siddiqui, 2006;Gunasekaran et al, 2006;Pezeshki et al, 2009;Sohn et al, 2008) and many more. Moreover, literature review suggests that service sector still lags behind their manufacturing counterpart in term of research studies to understand and measure the practices of TQM (Brah et al, 2000;Sureshchandar et al, 2001;Gustafsson et al, 2003).…”