Business Model Adaptation in Spanish Sports Clubs According to the Perceived Context: Impact on the Social Cause Performance

Abstract

The COVID-19 pandemic has generated an uncertain and changing context that has greatly affected the development and sustainability of all sports organizations. In this hostile context, adaptation of the business model (BMA) can be a strategic alternative for sports clubs. A change in value proposition, change in target market, and change in value delivery are some of the aspects considered in this study in relation to the social performance variable. It is well-known that sports clubs have a marked social function, therefore analyzing their social cause performance is of great importance in modern society. However, there are still few studies that have analyzed BMA in relation to this type of variable in sports clubs. Therefore, the objectives of this study were to find out what perceptions of the environment can influence the BMA, and to investigate what influence the BMA has on the social performance of this type of entity. To this end, 145 Spanish sports clubs were analyzed during a period of limitations and restrictions arising from COVID-19. The results show that there are differences in BMA according to the perceived impact of the crisis and the perception of risk. In addition, BMA predicts the social performance of sports clubs, and this study provides new information for academics and professionals. Practical implications and management proposals were developed based on the results, and conclusions drawn.

Effective business model adaptations in family SMEs in response to the COVID-19 crisis

“…Business model adaptation has been identified by scholars as an effective strategy to respond to external environmental changes (Heij et al, 2014;Saebi et al, 2017;Escamilla-Fajardo et al, 2021). As a matter of fact, adjusting a formerly working business model to better fit the new context increases the likelihood of firms surviving the ongoing pandemic crisis (Kraus et al, 2020;Soluk et al, 2021;Chanyasak et al, 2021).…”

“…Similarly, Cucculelli and Bettinelli (2016) argue that firms that update, change and/or innovate the BM in response to external stimuli experience positive performance effects. A more recent study by Escamilla-Fajardo et al. (2021) shows how adaptations of the BM in Spanish sports clubs increase social performance during COVID-19, helping them to mitigate the crisis impact.…”

Redes Sociales y el caso de las ligas deportivas durante el COVID-19

“…En consecuencia, en marzo de 2020, toda la actividad física, los deportes presenciales fueron restringidos repentina e indefinidamente en muchos países (HAMMAMI et al, 2022). Con la pandemia del COVID-19, y ante la ausencia de las competiciones, las organizaciones deportivas, con sus eventos cancelados o pospuestos, tuvieron que re direccionar sus estrategias y reinventarse (ESCAMILLA-FAJARDO; ALGUACIL; GARCIA-PASCUAL, 2021). Determinar el impacto real del COVID-19 aún se encuentra en estudio permanente, McCloskey et al, (2020) anticipaban que es probable que cualquier evento próximo atraiga un interés mediático intenso que impactará las percepciones y expectativas públicas y políticas ya sea en 2020, 2021 o más allá.…”

A strategy for building a smart sports platform based on machine learning models

“…Machine learning models are a collection of massive data, the volume of which is particularly huge and cannot be processed by conventional software within a certain period of time. Machine learning models are characterized by massive scale, high-speed flow, and rich form [19][20]. The construction platform on the basis of machine learning models should be unified to manage the collected data, and the multi-channel, multilevel and multi-angle feedback query service window after data analysis.…”