2020
DOI: 10.17676/hae.2020.38.79
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Business model innovation with precision farming technology from the farmers point of view

Abstract: Agricultural holdings try to survive in the fast-changing word. The agricultural production goes throw several revolutions. These revolutions motivated companies to change their business models. The digital revolution going on nowadays. Digital agriculture has emerged as a way of feeding the world sustainably using technologies and data science to optimise on-farm production and supply chains that are responsive to real-time consumer demand. The aim of this paper to identify the changes in business model by pr… Show more

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Cited by 5 publications
(4 citation statements)
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“…With the diffusion of stakeholder theory and corporate shared value (CSV) within corporate governance summits, companies in the agricultural sector in particular are being required to reduce environmental damage and make today's production ecologically sustainable [26][27][28]. To meet these demands, a new Business Model based on precision farming is emerging [29][30][31].…”
Section: Business Model Innovationmentioning
confidence: 99%
See 1 more Smart Citation
“…With the diffusion of stakeholder theory and corporate shared value (CSV) within corporate governance summits, companies in the agricultural sector in particular are being required to reduce environmental damage and make today's production ecologically sustainable [26][27][28]. To meet these demands, a new Business Model based on precision farming is emerging [29][30][31].…”
Section: Business Model Innovationmentioning
confidence: 99%
“…mdpi.com/article/10.3390/su151310365/s1, Table S1. Presented the main factors of business model in case of conventional and precision farming technology (Lencsés, et al, 2020) [29]. Table S2.…”
Section: Supplementary Materialsmentioning
confidence: 99%
“…Agriculture 4.0 term is several times used instead of Precision Agriculture getting close to the meaning of the term Industry 4.0. All the new tools technologies allow to improve farm profits and benefit the environment if applied correctly (Caffey et al, 2001;Neményi et al, 2003;Poppe et al, 2013;EIP-AGRI, 2015, 20162017;Lencsés and Mészáros, 2020;Ślusarczyk et al 2020). PA is the integration of modern technologies on farms, essentially facilitating doing the right thing in the right place and at the right time.…”
Section: What Is Climate Smart Agriculture (Csa)?mentioning
confidence: 99%
“…In Hungary, precision farming is still in the early stages of adoption, and there are several barriers that farmers face when trying to implement these technologies (Kovács and Husti 2018;Balogh et al 2021). One of the key drivers of agricultural digitalization in Hungary has been the adoption of precision farming techniques (Lencsés and Mészáros 2020;Bai et al 2022). These techniques use advanced technologies such as GPS, sensors, and remote sensing to monitor and control various aspects of agricultural production, including soil moisture, nutrient levels, and pest infestations (Finger et al 2019).…”
mentioning
confidence: 99%