Business Sustainability Through E-Commerce: A Myth or Reality in Nigeria

Abstract

A succinct exploration of business sustainability via an e-commerce platform was examined in the study. Its myth and reality permeate its adoption, use, and acceptability within the context of our economic, social, and environmental assumptions were also validated. To achieve its aim, exploratory methodology, which compared benefits and challenges among the three main elements – business, users, and authority; in the application of the e-commerce platforms and channels in the country was examined. The result showed mixed outcomes. On one side, there are huge benefits to businesses in adopting e-commerce while on the other, challenges such as optimal patronage due to cultural trust gaps, user-confidence, poor connectivity, and government selective policy drive. Based on this outcome, it is concluded that; business sustainability via e-commerce in the country is relatively weak and can be improved upon if, end-users policy drive is taken into serious consideration.

Prioritizing big data applications in E-commerce considering sustainable development indicators

“…Online shopping and working from home could help reduce CO2 emissions by reducing CO2 emissions Song et al, 2020. In addition to reducing the need for personal travel, e-commerce can reduce the carbon footprint on the environment. However, e-commerce can negatively impact the environment by generating waste and increasing the amount of plastic waste used in packaging (Akintoye et al, 2022;Chueamuangphan et al, 2019). The environmental impact of products, packaging, and delivery systems has become increasingly significant for e-commerce, making it necessary to develop and implement sustainability policies that communicate this information to consumers (D'Adamo et al, 2021).…”