Campaign Effectiveness on Communication Engineering Behavior in Use of Sinovac Covid-19 Vaccine

Abstract

The spread of the Covid-19 virus in Indonesia is increasingly widespread and more than 1 million people have been infected with the Coronavirus. The Indonesian government is making various efforts to slow the spread and rate of the Coronavirus and one of them is by campaigning for the Sinovac vaccine. Various campaigns on the importance of vaccination as the most effective effort to prevent the Covid-19 pandemic from spreading have been carried out di Indonesia. This research uses a quantitative approach, with the nature of the research is explanatory research. This research method uses a survey research type. The population in this study were members of the Istiqomah Taklim Council, and the sample used in this study amounted to 30 people. Using non-probability sampling, with the Accidental Sampling technique. The results showed that the campaign effectiveness of using the Covid-19 Sinovac vaccine had a major or significant effect on people's behavior in receiving the vaccine.