Can a Cultural Variant Dedicated to Arab-Muslim Tourists Save the Tunisian Tourism Sector?

Abstract

Unanimously recognised as a growing sector in today's world, cultural tourism continues to attract the attention of researchers seeking to exhume the mechanisms and dynamics that govern it. In terms of political and strategic choices, Tunisia is currently giving this sector an increasingly remarkable interest. It is in this perspective that we tried to carry out a survey that would highlight the opinions of Arab-Muslim visitors about cultural tourism in Tunisia. To this end, we relied on the principal component analysis and the probit models that we considered the most appropriate to deal with our problem. Using individual data from a sample of 300 Arab-Muslim tourists who visited Tunisia during the summer vacation of 2014, we tried to interpret the results that seemed very suggestive. Our analysis of the different results led us to deduce that it is difficult for the Tunisian destination to motivate the Arab-Muslim visitors by focusing on the cultural tourism (in its current state) and that it is not the best way to attract this category of tourists. In the light of the obtained results, we have proposed some solutions that could promote this destination and fructify this type of alternative tourism.