Can AI-generated art stimulate the sustainability of intangible cultural heritage? A quantitative research on cultural and creative products of New Year Prints generated by AI

Zhang, Bolun; Cheng, Peng; Deng, Lujie; Romainoor, Nurul Hanim; Han, Jianhong; Luo, Guoshuai; Gao, Tianbo

doi:10.1016/j.heliyon.2023.e20477

Cited by 6 publications

(1 citation statement)

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“…These redesigns of ICH not only inject new vitality into ICH but also promote its widespread application and dissemination in modern society. For example, the redesign of artistic images from the "Yangliuqing New Year Prints" has resulted in the creation of products such as paper-cut lanterns [9], oil paper umbrellas [10], and keychains and desk calendars [11] generated using artificial intelligence technology. These products successfully combine ICH with modern design, satisfying consumers' spiritual needs and showcasing its value and charm in modern life.…”

Section: Introductionmentioning

confidence: 99%

Research on the Redesign of China’s Intangible Cultural Heritage Based on Sustainable Livelihood—The Case of Luanzhou Shadow Play Empowering Its Rural Development

Sun,

Li,

Wang

et al. 2024

Sustainability

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The majority of China’s intangible cultural heritage is rooted in rural areas, and the integration of intangible cultural heritage (ICH) with rural resources has potential for sustainable development. This study develops a theory of sustainable livelihoods for ICH rural areas, employing design intervention strategies to strengthen core capital, thereby promoting the protection of ICH and the sustainable development of rural areas. Through a case study of China’s ICH, specifically Luanzhou shadow play, this study focuses on core livelihoods capital: design capital and cultural capital. The key elements of the two were analyzed through the use of interviews and questionnaires. The Luanzhou shadow play was redesigned for cultural and creative products and digital application innovation. This approach effectively meets the needs of the target groups and meets the requirements of rural revitalization and ICH, thereby enhancing the adaptability and resilience of rural areas. This study offers a new development path for the heritage of Luanzhou shadow play and local rural areas while also providing a reference for the differentiated development of other non-legacy rural areas.

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Section: Introductionmentioning

confidence: 99%

Research on the Redesign of China’s Intangible Cultural Heritage Based on Sustainable Livelihood—The Case of Luanzhou Shadow Play Empowering Its Rural Development

Sun,

Li,

Wang

et al. 2024

Sustainability

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Constructing and validating the museum product creativity measurement (MPCM): dimensions for creativity assessment of souvenir products in Chinese urban historical museums

Cheng,

Sun,

Xie

et al. 2024

Humanit Soc Sci Commun

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As museums continue to play an increasingly significant role in the preservation, innovation, and dissemination of cultural heritages, the products sold in their souvenir shops have become a vital carrier of cultural and creative industries. The creativity of these products has drawn intensive attention from various industries. However, the evaluation of museum products’ creativity still lacks objectivity, scientific rigour, and systematisation. This study aims to construct a contextual and comprehensive measurement model to evaluate the creativity of products purchased in souvenir shops affiliated with urban historical museums in China. Based on the literature, ten related hypotheses were introduced, and a conceptual model was illustrated. Six relevant dimensions and 28 corresponding indicators were identified, and then a 7-point Likert-styled questionnaire was developed. An online survey was conducted, which invited 931 participants to take part. Among them, 708 responses are valid (rate 76.05%). The overall reliability of the survey is 0.96 (Cronbach’s α). Then, exploratory factor analysis, confirmatory factor analysis and a structural equation modelling analysis using SPSS and SmartPLS were conducted. The results supported most hypotheses proposed by this study and confirmed the validity of the museum product creativity measurement (MPCM). The validated instrument comprises five dimensions: Affect, Usefulness, Aesthetics, Cultural Values and Novelty, with a total of 21 indicators. Additionally, the findings revealed that Aesthetics mediates Affect, and Cultural Values mediate Usefulness. Moreover, a negative moderating effect of Educational Level on the perception of Cultural Values was detected.

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Chinese consumers’ psychology and behavior of the foods with nutrition claims based on AISAS model

Huang,

Li,

Huang

2024

Front. Nutr.

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ObjectiveWe analyzed the impact of nutrition claims on Chinese consumer psychology and behavior process based on the theoretical framework of AISAS (Attention-Interest-Search-Action-Share) model.DesignTo adopt questionnaires to collect gender, age, income and other basic information of adult residents and a 5-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree) to collect data on residents’ attention to nutrition claims, interest in nutrition claims, search on nutrition claim information, purchasing behavior on food with nutrition claims, sharing information on food with nutrition claims. Then to study the relationship between the basic situation of residents and their attention, interest, search, food purchase behavior and sharing of nutrition claims by using exploratory factor analysis, reliability and validity test, structural equation modeling estimation and hypothesis testing.ParticipantsChinese adults.SettingMulti-stage stratified random sampling method was used to collect the valid online questionnaire of 630 Chinese adults from Central, North, East, South, Northwest, Southwest, and Northeast China.ResultsYounger adults and those with higher household incomes exhibited heightened attention to nutrition claims. Furthermore, consumers’ attention to nutrition claims could be transformed into food information sharing through interest, information search, and food purchase. Consumers’ interest in food with nutrition claims could be transformed directly into food purchase. Consumers’ search for related information could be directly transformed into food information sharing.ConclusionChinese consumers’ age and household income could be included in the AISAS model for the foods with nutrition claims, and the consumers’ action and share could transform from their interest and search.

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Can AI-generated art stimulate the sustainability of intangible cultural heritage? A quantitative research on cultural and creative products of New Year Prints generated by AI

Cited by 6 publications

References 50 publications

Research on the Redesign of China’s Intangible Cultural Heritage Based on Sustainable Livelihood—The Case of Luanzhou Shadow Play Empowering Its Rural Development

Research on the Redesign of China’s Intangible Cultural Heritage Based on Sustainable Livelihood—The Case of Luanzhou Shadow Play Empowering Its Rural Development

Constructing and validating the museum product creativity measurement (MPCM): dimensions for creativity assessment of souvenir products in Chinese urban historical museums

Chinese consumers’ psychology and behavior of the foods with nutrition claims based on AISAS model

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