Can Artificial Intelligence Revolutionize Crisis Management in Tourism?

Abstract

This research paper explores the integration of artificial intelligence in crisis management in the tourism sector. It examines contemporary AI technologies, including predictive analytics and processing the natural language, by emphasizing their role in preventively identifying and lessening crises. This study also examines the role of AI in enhancing response to crises through improved communication, decision-making, and resource allocation. The future practices of AI in tourism to manage crises are discussed, aiming at the advancements in machine learning and real-time analytics. Ethical and technological dependency challenges are addressed in this paper. The paper also recommends strategies for overcoming these shortcomings. This study helps to have an in-depth understanding of AI's potential in effective crisis management, promoting proactive and adaptive approaches to enhance flexibility to face future difficulties and problems.