Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value? Indian case studies

Ramani, Shyama V.; Mukherjee, Vivekananda

doi:10.1016/j.technovation.2013.07.001

Cited by 59 publications

(44 citation statements)

References 23 publications

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“…In response to the call for an integrated approach that brings together various theories in research conducted in emerging economies [40], our research tries to integrate AT with other perspectives on innovation research. For example, the creation of new markets for BoP groups in emerging markets through the redesign of products and delivery platforms is closely aligned with the concept of "disruptive innovation" [41]. Therefore, integrating related bodies of literature could help us to better understand the mechanism for designing and diffusing AT for emerging markets.…”

Section: Appropriate Technologymentioning

confidence: 99%

Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

Zhou

Jiao

2017

Sustainability

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Building on a case study of five Chinese solar thermal companies and one association, our study aims to understand how the innovator's choices regarding the use of technology and organizational practices for new product development enable companies to design and diffuse appropriate technology in emerging markets. The study uncovers two critical factors that enhance the appropriateness of technology: redefining the identity of technology and building a local supply system. Our analysis shows that synergic innovation in both architecture and component leads to the appropriate functionalities desired by emerging markets. Moreover, modular design and the building of a local supply system enhance the process appropriateness of technology. Our study provides an empirical basis for advocating going beyond minor adaptations of existing products to creating appropriate technology for emerging markets, and extends our understandings of the upstream process of designing appropriate technology. Moreover, the emphasis on the local supply system reflects a holistic framework for shaping and delivering appropriate technology, expanding the existing research focus on the perspective of the technology itself. Our research also has managerial implications that may help firms tap into emerging markets.

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Section: Appropriate Technologymentioning

confidence: 99%

Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

Zhou

Jiao

2017

Sustainability

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“…Around 1982, scientists at Monsanto, a leading agrochemicals company then, and a world-leader in agri-biotechnology now, succeeded in isolating the genes of the Cry family responsible for the production of the toxin in the bacteria, which is reputed to provide a high degree of resistance to major insect pests such as bollworms. Then, they inserted 5 The details on controversy surrounding Monsanto's introduction of Bt cotton in India are also discussed in Ramani and Mukherjee (2014) S.V. Ramani, V. Mukherjee, Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value?…”

Section: Technology Searchmentioning

confidence: 99%

Emergence of controversy in technology transitions: Green Revolution and Bt cotton in India

Ramani

Thutupalli

2015

Technological Forecasting and Social Change

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“…of the spectrum, firms seem to have responded by directly addressing consumer demand through making and selling tailored products and services (Prahalad, 2010). At the other end, firms may have used this segment as a context in which to showcase their philanthropic, Corporate Social Responsibility (CSR) initiatives (Ramani & Mukherjee, 2014). Still other corporate responses may focus on the development of social value external to the firm that may have flow-on benefits back to the firm (Porter & Kramer, 2011).…”

Section: Discussionmentioning

confidence: 99%

“…Some firms respond directly to demand through making and selling products and services for BoP consumers, whilst other firms use the market as an opportunity to showcase their CSR through philanthropic initiatives (Ramani & Mukherjee, 2014). Still other corporate responses may focus on the development of Shared Value for both the firm and society, through more strategic approaches (Porter & Kramer, 2011).…”

Section: Research Objective 2: To Evaluate the Motivations And Actionmentioning

confidence: 99%

“…This is because employees would perceive a CSR-labelled activity as primarily social value generating, and thus have lower expectations that it would return commercial benefits. As a long-term proposition, Ramani & Mukherjee (2014) state that most BoP activities contain a CSR aspect anyway, as the nature of social value created would invariably create word of mouth that overshadows any corporate value accrued (via profit generation), at least in the early stages. More so than in other markets, recognizing and leveraging the wider social value of a product or service can be crucial in BoP markets, to help establish corporate reputation (Rangan et al, 2012).…”

Section: Stakeholder Considerations and Csrmentioning

confidence: 99%

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Private sector electrification in Base of the Pyramid marketplaces in India: opportunities for energy and business to create Shared Value

Heynen¹

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The aim of the PhD thesis is to evaluate the value propositions, motivations and opportunities of private sector electrification in Base of the Pyramid (BoP) marketplaces in India. The lack of access to modern forms of energy, known as energy poverty, can severely limit economic development. Globally, 1.2 billion people lack access to electricity, with 240 million of those residing in India. To highlight this issue, universal energy access has been explicitly included in the UN's Sustainable Development Goals. Many millions more experience unreliable electricity supply with lengthy outages each day, even though they may be officially considered to have electricity access.The private sector has had an increasing role in both global development and in electricity distribution. In response to market opportunities and driven by a strong sense of social propositions included a cultivation of the dynamic effects of energy, consistent with interactive business models and strategic corporate approaches. These firms exhibited stronger concerns about future grid connectivity, and sought to embed their off-grid technologies as a risk mitigation strategy.Critical insights that emerge from this work include the following: Creation of productive ecosystems around electricity access is important to produce dynamic effects that can translate to Shared Value, sustaining firm competitiveness and alleviating poverty. Electrification of the BoP is a high risk and highly uncertain market proposition that requires a strong social mission from firms to operate and attract investment. Despite the espousal of BoP opportunities, the majority of India's large corporations do not engage in this market, and very few show evidence of a strategic approach.

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Can breakthrough innovations serve the poor (bop) and create reputational (CSR) value? Indian case studies

Cited by 59 publications

References 23 publications

Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

Providing Appropriate Technology for Emerging Markets: Case Study on China’s Solar Thermal Industry

Emergence of controversy in technology transitions: Green Revolution and Bt cotton in India

Private sector electrification in Base of the Pyramid marketplaces in India: opportunities for energy and business to create Shared Value

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