Can Cognitive Style Predict Adoption of an Emerging Technology?

Abstract

Understanding how individuals recognize an emerging technology can have a profound impact on how successfully the technology is adopted. The authors look into how people with different cognitive styles interpret a new technology and arrive at different beliefs of the same technology, which influences the recognition and acceptance of the technology. An experiment was conducted to test whether an individual's cognitive style impacts their beliefs and intention to use RFID, an emerging technology. The study suggests that a person's cognitive style does influence how he/she perceives the usefulness and ease of the technology, as well as his/her attitude and intention to use it. People with introversion, thinking and judging cognitive styles tend to perceive higher ease of use of RFID than those with extroversion, feeling and perceiving cognitive styles. Also, judging types are more likely to better perceive higher usefulness of RFID. The authors also provide discussion on the managerial and theoretical implications of our findings.

Do all forms of public attitudes matter for behavioural intentions to adopt solar energy technologies (SET) amongst households?

“…Considering the complex nature of human behaviour, it is important to identify and decide on the attitudes that are relevant for specific behaviour, yet the TPB fails to offer a detailed account of such variations in attitudes as intended for this study. Nonetheless, some studies highlighted some of these attributes and suggested that differences in attitudes significantly contribute to the difference in people's behavioural intentions to adopt energy technologies (Chae et al, 2020;Davern et al, 2012;LaMorte, 2019).…”

“…Given the numerous functionalities of most solar energy technologies, people in the USA and Chile use these technologies based on their specific needs, awareness, and ability to reduce costs, increase efficiency, and flexibility (Rojas-M endez et al, 2017). Not all people appreciate these benefits in the same way, implying that some people may not be psychologically ready to adopt those technologies, especially if they are considered sophisticated, risky, and less compatible (Chae et al, 2020).…”

“…, 2017). Not all people appreciate these benefits in the same way, implying that some people may not be psychologically ready to adopt those technologies, especially if they are considered sophisticated, risky, and less compatible (Chae et al. , 2020).…”

Cognitive style and creativity: The role of education in shaping cognitive style profiles and creativity of adolescents

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Quantify the Behaviour Intention of Individuals to Control SC Performance by Exploring Cloud Storage Services

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