Can Virtual Reality Become an Instrument in Favor of Territory Economy and Sustainability?

Abstract

The study aims to identify how virtual reality technology can help protect and conserve flora and fauna in national parks and other environmental settings. To this end, the literature published in the Scopus database is examined. A Systematic Literature Review methodology from 2018 to 2022 and an Empirical Research (survey) applied to tourism in natural areas, mainly national parks, have been proposed. Virtual reality technology is particularly useful as a complement or alternative to visiting national parks. The main results indicate that, currently, daily life confronts us with stressful situations that can be mitigated through ecotourism, as well as virtual reality applications, such as games and videos, which interactively inform about the species of flora and fauna present in the park visited. This helps in the conservation and protection of endangered species, the conservation of the forest, as well as archaeological heritage sites present in these natural parks. The development and implementation of this technology varies from one context to another. It is beneficial for people with some kind of disability or for the physical effort involved in long walks, even on steep terrain, and sometimes it improves the conditions of access to the national park and the dangers related to such an exciting adventure.

Experimental studies of advertising message effectiveness in virtual reality

“…VR is a rapidly expanding topic, both in terms of technological advances and the domains of its applicationsincluding experimental marketing research (Beck et al 2019;Wei et al 2019) or application in ecotourism (Folgado-Fernández et al, 2023). There is also a great interest in conducting such studies with simultaneous recording of the activity of the nervous system using various tools and methods of cognitive neuroscience (Russo et al, 2022), however, the question arises -does this research concern the use of a virtual reality system to pre-test various variants of the message at the stage of planning an advertising campaign?…”

Modern Green Hotels Initiatives from Guests Perspective

“…Issue 28, volume 15, ISSN 1804-5650 (Online) www.jots.cz Sustainability and the deterioration of natural resources are alarming issues and become very hot topics in last decade (Folgado-Fernandez et al, 2023). To overcome these issues, everybody needs to take some responsibility (Vavrova, 2022).…”