Cannot wait to share? An exploration of tourists’ sharing behavior during the ‘traveling to the site’ stage

Li, Xi; Xie, Jiayu; Chen, Sharleen X.

doi:10.1080/13683500.2022.2106192

Cited by 4 publications

(1 citation statement)

References 74 publications

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“…Some researchers have begun to focus on how to comprehensively consider the factors of different stages in order to comprehend the behavioral intention of tourists, such as Li et al (2020) , who divided tourists’ experience into three stages: pre-trip, on-site, and post-trip in order to investigate the interaction among factors before, during, and after tea tourists travel. Li et al (2022) diverged from conventional research by focusing on tourists’ sharing behavior before travel and its impact on their subsequent travel itinerary and travel experience, rather than sharing behavior during or after travel. The inner mechanisms underlying tourist behavior have been thoroughly elucidated by previous research.…”

Section: Introductionmentioning

confidence: 99%

A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model

Leou

Wang²

2023

Front. Psychol.

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IntroductionThe purpose of this study is to empirically investigate the pattern of visitors’ revisiting behavioral intention via the innovational approach of Theory of Planned Behavior (TPB) and the Expectation Confirmation Theory (ECT).MethodsThis research was conducted by data collection with structured questionnaires as its instrument, which was distributed among 420 yoga tourism visitors in two destinations, Mysore and Rishikesh in India. Collected data had been processed by confirmatory factor analysis and structural equation modeling.ResultsThe data analysis results showed that the behavioral attitude of yoga tourism visitors can mediate the influence of behavioral intention through the satisfaction. The findings of this study include the following points: (1) the components of attitude, subjective norm and destination image apply a direct effect on the cultural and spiritual experiences of yoga tourism visitors; (2) cultural and spiritual experiences have a direct effect on the expectation confirmation and the satisfaction of yoga tourism visitors; (3) Expectation confirmation has a direct effect on the satisfaction and the behavior intention of yoga tourism visitors; and (4) Satisfaction has a direct effect on the behavior intention of yoga tourism visitors.DiscussionThis study contributed by examining the satisfaction and revisit intentions of yoga tourism visitors through an integrated study of planning behavior and expectation confirmation models, which might be refilling the scarcity of research in the tourism literature. The result of this study might offer important implications for scholars, marketers, and tourism industry to better serve this emerging niche market.

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Section: Introductionmentioning

confidence: 99%

A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model

Leou

Wang²

2023

Front. Psychol.

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Making friends with tourists before the group tour: A study of guide‐tourist pre‐tour interactions based on the social situation framework

Hu,

Liu

2024

Journal of Tourism Research

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Tour guides play a vital role in shaping service quality, destination image, and relationships with tourists. However, most research on guide‐tourist interactions focuses exclusively on the interactions during the tour, overlooking pre‐tour interactions. Using thematic content analysis, and based on the social situation framework, this study investigates pre‐tour interactions from the tour guide's perspective of guided group tours. The results unravel that pre‐tour interactions are motivated by both the intrinsic and extrinsic goals of tour guides, who act as not only hosts, but also travel stewards, “virtual stage” constructors, and even tourists' friends. The interactions mostly surround service promises, emotional care, and rapport building, in addition to information exchange. Furthermore, a seven‐step behavioral sequence underlying the interactions and six paramount hindrances were identified. This research contributes to the existing literature on host‐guest interactions by generating granular and holistic insights into pre‐tour interactions and offering valuable guidance for optimizing guide services.

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Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective

Shang,

Buhalis,

Fan

et al. 2024

Springer Proceedings in Business and Economics

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Live streaming has emerged as a new medium for the creation and dissemination of travel experiences, product marketing and destination promotion. Empirical studies on live streamers’ motivations and travel behavior in tourism live streaming are currently under-explored. This study adopted a live streamer perspective and followed a qualitative approach to 1) explore the motivations and travel behaviour of live streamers in tourism, and 2) investigate the process of customer-to-customer real-time value co-creation of the live streamer with other stakeholders by drawing on the Porter-Lawler model. Findings provide in-depth understanding of live streamers’ motivations for engaging in tourism live streaming and the influence of viewers on live streamers. Recommendations are also offered to tourism live streaming platforms regarding how to develop a better incentive strategy for live streamers.

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Cannot wait to share? An exploration of tourists’ sharing behavior during the ‘traveling to the site’ stage

Cited by 4 publications

References 74 publications

A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model

A holistic perspective to predict yoga tourists’ revisit intention: An integration of the TPB and ECM model

Making friends with tourists before the group tour: A study of guide‐tourist pre‐tour interactions based on the social situation framework

Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective

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