INTRODUCTION: In an in-depth study of the application of sustainable energy in cross-border e-commerce, a comprehensive assessment and model optimization of its life cycle are conducted to promote the practical application of sustainable development in e-commerce. With the increasing global concern for renewable energy and environmental protection, e-commerce, as an international business model, has attracted much attention in terms of the environmental and social impacts of its sustainability.OBJECTIVES: The aim is to provide scientific assessment methods and effective model optimization strategies to promote the feasibility and sustainability of cross-border e-commerce for sustainable energy.METHODS: A comprehensive life cycle assessment (LCA) model was constructed using the system life cycle assessment (SLCA) methodology by collecting data from various aspects of sustainable energy cross-border e-commerce. The model considers the entire life cycle process from energy production, logistics, transportation, and product manufacturing to final consumption and integrates various factors such as resource utilization, environmental emissions, and social responsibility. Based on the assessment, a series of model optimization strategies are proposed, including suggestions for improving supply chain efficiency, promoting green energy applications, and strengthening social responsibility.RESULTS: This study achieved significant life cycle assessment and model optimization results. In terms of energy use, promoting the application of renewable energy significantly reduces carbon emissions; in terms of supply chain management, optimization leads to an overall efficiency improvement and a reduction in resource wastage; and in terms of social responsibility, the enterprise strengthens employee training and community involvement, which enhances its social image. These results show that sustainable energy cross-border e-commerce can better achieve sustainable development goals through systematic assessment and optimization.CONCLUSION: Life cycle assessment and model optimization provide scientific assessment methods and practical suggestions for sustainable energy cross-border e-commerce. In global sustainable development, the e-commerce industry should actively adopt sustainable energy and minimize its negative impacts on the environment and society by optimizing production and supply chain management. Future research can continue to expand the assessment model and deeply explore the potential of sustainable energy in e-commerce to provide more precise guidance for the industry's sustainable development.