Cases for the net generation: An empirical examination of students' attitude toward multimedia case studies

Sheppard, Michael; Vibert, Conor

doi:10.1080/08832323.2015.1128382

Cited by 12 publications

(7 citation statements)

References 14 publications

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“…Over the last 10 years, the introduction and application of examples of new business education methods have been presented. To overcome the limitations of instructor-led lectures, new education techniques have been introduced such as case studies (e.g., [4]), virtual lectures (e.g., [5,6]), e-learning (e.g., [7,8]), action learning (e.g., [9,10]), education using multimedia (e.g., [11][12][13]), and flipped learning (e.g., [14,15]). …”

Section: Introductionmentioning

confidence: 99%

The Impact of Flipped Learning on Cooperative and Competitive Mindsets

Kwon

Woo

2017

Sustainability

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This study investigated the effect of flipped learning in business education, especially teaching corporate sustainability. Although the effect of flipped learning has been demonstrated in many education avenues, it is still rare in business education. To address this, we designed a flipped learning course for teaching corporate sustainability and implemented it in the autumn semester of 2016 at H University. The six classes of 157 university students were randomly assigned to treatment and control groups according to a pre-test-post-test control group design. The treatment groups were provided with the funnel experiment as pre-learning material based on flipped learning, but the control groups were instructed without it using the existing instructor-led ways. ANCOVA (analysis of covariance) was used to verify the difference between the pre-and post-test scores of the cooperative/competitive mindset to compare the two groups. The results revealed that the cooperative mindset scores in the treatment groups were improved more than those of the control groups. The competitive mindset scores in the treatment groups, on the other hand, were decreased more than those of the students in the control groups. These findings suggest that flipped learning methods may be a promising approach to enhance students' awareness of sustainable management in business.

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Section: Introductionmentioning

confidence: 99%

The Impact of Flipped Learning on Cooperative and Competitive Mindsets

Kwon

Woo

2017

Sustainability

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“…Furthermore, this study demonstrates the value of using the Selz and Schubert (1997)'s transaction process framework to understand the online purchase behavior of Net-geners [92]. As correctly stated by previous research [53], traditional views of web assessment have not provided a useful structure for understanding complex online purchase behavior.…”

Section: Implications For Researchmentioning

confidence: 65%

“…In the settlement phase, ease of return and acceptance of complaints describe delivery of the ordered products and aftersales interactions occur [64], [52], [103] while the environment phase looks at the overall transaction process summarized by enjoyment and purchase involvement. Consistent with past research in online shopping and ecommerce [30], [55], [69], [92], [110], [112], the behavioral intention construct (online purchase intention) assess a subject's likelihood to use a website to purchase a product(s). Here, we have chosen to use behavioral intention as a surrogate for actual behavior.…”

Section: Theory Development and Research Modelmentioning

confidence: 86%

“…Our research model incorporates four phases of the Internet business transaction process as detailed by Selz and Schubert (1997) [92]. The Web Assessment Method (WAM) identifies information, agreement, settlement, and aftersales interactions (community) phase as the four components that can impact online purchase decisions.…”

Section: Theory Development and Research Modelmentioning

confidence: 99%

“…Information acquisition in the online shopping environment is often limited to observing a picture of the product. Thus, consumers place high value on information concerning a product [92]. Dholakia and Rego (1998) empirically demonstrate a positive relationship between providing image information and the daily hit-rates on an online shopping site [25].…”

Section: H1-1mentioning

confidence: 99%

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Shifts in Online Consumer Behavior: A Preliminary Investigation of the Net Generation

Kim

Ammeter

2018

J. theor. appl. electron. commer. res.

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The main purpose of this study is to examine the factors affecting the online shopping behavior of Netgeneration comparing with pre Net-generation. To do so, the research develops a research model including nine independent variables that are hypothesized to predict the intention of purchase using the online shopping context and Net-geners' characteristics. The partial least squares method of structural equation modeling was used to analyze 293 Net-geners and 246 preNet-geners. The results of the study show that the six online purchase determinants (product variety, feedback, responsiveness, personalization, acceptance of complaints, and enjoyment) are more important for Net-geners than for preNet-geners. This study contributes to the understanding of online purchasing behavior of the Net generation (Net-geners) and will help to envision new strategies for marketing to Net-geners. Previous research has focused on shifts in technology and overlooks the shift of consumer demographics as the Net-geners are the first to grow up surrounded by digital media and the Internet.

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Online Effectiveness of Hybrid Blended and Flipped Learning Approaches During COVID-19 Virus in Libya

Brydan,

Ikraiam

2023

Future Trends in Education Post COVID-19

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The aim of this paper is to provide an insight into hybrid online teaching and flipped learning during COVID-19 pandemic in Libya in pursuit of improving Libyan university students’ knowledge and skills as an alternative instrument to continue their studies. However, this brought about some challenges, for both lecturers and students, while teaching undergraduate courses using hybrid blended online lecturing in the context of flipped learning in different subjects and university programs. Using questionnaires and focused group data analyses helped the authors to discover the opportunities ahead to promote further development of online teaching and flipped learning in Libya. The result proved the need for information and communication technology (ICT) skills for students and staff members, considering the hybrid blended online teaching and flipped learning experience and involvement. This was achieved according to four indicators: students’ learning experience, students’ academic performance, students’ final achievements and educators’ observations. In conclusion, the study proposes a new online teaching model, called Learn, Believe and Achieve. More studies are still needed to help improving this new teaching methodology in Libya.

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Cases for the net generation: An empirical examination of students' attitude toward multimedia case studies

Cited by 12 publications

References 14 publications

The Impact of Flipped Learning on Cooperative and Competitive Mindsets

The Impact of Flipped Learning on Cooperative and Competitive Mindsets

Shifts in Online Consumer Behavior: A Preliminary Investigation of the Net Generation

Online Effectiveness of Hybrid Blended and Flipped Learning Approaches During COVID-19 Virus in Libya

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