). This paper draws in part on a workshop held at Harvard, as well as on Gerarden, Newell, and Stavins (2015). We thank the workshop participants and gratefully acknowledge financial support from the Alfred P. Sloan Foundation.† Go to http://dx.doi.org/10.1257/aer.p20151012 to visit the article page for additional materials and author disclosure statement(s).Energy-efficient (EE) technologies offer considerable promise for reducing the financial costs and environmental damages associated with energy use, but these technologies appear not to be adopted to the degree that appears justified, even on a purely private basis.We present two complementary frameworks for understanding the energy-efficiency gap. First, we build upon previous literature (Jaffe and Stavins 1994; Gillingham, Newell, and Palmer 2009) by dividing potential explanations for the gap into three categories: market failures, behavioral explanations, and model and measurement errors. Second, we examine the elements of cost-minimizing EE decisions, the typical benchmark used in assessing the gap's magnitude.
I. Potential ExplanationsFirst, potential market-failure explanations for the EE gap include information asymmetries and imperfections in markets for energy, capital, and innovation.Second, potential behavioral explanations include myopia, cognitive limitations, inattentiveness, loss aversion and reference dependence, and systematically biased beliefs.Third, there are potential model and measurement explanations. These feature reasons why the adoption rate of EE technology may not be as paradoxical as it first appears. Potential sources of model and measurement error include unobserved costs or overstated energy savings from adoption, ignored product attributes, heterogeneity across potential adopters, use of inappropriate discount rates, and uncertainty.Determining the validity of candidate explanations and the degree to which each contributes to the EE gap are crucial for crafting sensible public policy responses.
II. Elements of Cost-Minimizing DecisionsTo provide structure to the diverse set of economic elements that enter into adoption decisions related to energy efficiency, it is useful to examine the elements of cost-minimizing technology adoption decisions:where equipment purchase cost K(E) is a function of annual energy use E; discounted operating costs are equal to annual operating cost O(E, P E ) multiplied by a discount factor D(r, T); O is a function of energy use E and the price of energy P E ; D is a function of the discount rate r and the relevant time horizon T; and C is other costs. This formula is deliberately simple, and does not explicitly account for all relevant factors, such as uncertainty. Nonetheless, the decomposition suggests four questions around which to organize assessment of the EE gap.