Solutions of social media enhanced learning are widely studied in Hypermedia Laboratory at Tampere University of Technology (TUT). In recent years Web 2.0 based social media services (e.g., Facebook®, LinkedIn®, Last.fm®, etc.) have become popular, especially among young people. Based on this phenomenon TUT Hypermedia researchers have developed a social networking site for TUT freshmen aiming to provide convenient tools for interaction and study support. The first idea was to offer a free-of-charge social web site in the context of learning Basic Engineering Mathematics at TUT. This was thought to be an efficient tool to get new students studies off to a good start as mathematics courses play a significant role. However, the prediction failed, which caused us to study students’ motivations for social network site usage in the study context. This paper describes research conducted in 2009. Moreover, a description of subsequent measures accomplished (e.g., web site development and social network analysis) at TUT is included.