“…7 Khalique, A., Rahmani, M. K. I., Saquib, M., Hussain, I., Muzaffar, A. W., Ahad, M. A., … Ahmad, M. W. (2022), "A Deterministic Model for Determining Degree of Friendship Based on Mutual Likings and Recommendations on OTT Platforms "revealed that mutual likings and degree of friendship information are beneficial in recommending movies on an OTT platform. 8 Rajpal, R., Sharma, S., Goel, A., Ghosh, K., & Sharma, S. ( 2022 this study that Covid 19 pandemic has definitely acted as a catalyst having 60% respondents stating that they have started using OTT after the pandemic. 10 ISLAM, M. (2022), "Causality Exploration of Paradigm shift in people preferences to OTT Platforms during pandemic: A Mixed Study", showed that OTT platforms are leading the way in terms of people's preferences, while multiplexes have lost their way.…”