The Aumann-type mean has been shown to possess valuable properties as a measure of the location or central tendency of fuzzy data associated with a random experiment. However, concerning robustness its behaviour is not appropriate. The Aumann-type mean is highly affected by slight changes in the fuzzy data or when outliers arise in the sample. Robust estimators of location, on the other hand, avoid such adverse effects. For this purpose, this paper considers the M-estimation approach and discusses conditions under which this alternative yields valid fuzzy-valued M-estimators. The resulting M-estimators are applied to a real-life example. Finally, some simulation studies show empirically the suitability of the introduced estimators. Index Terms-fuzzy number-valued data, M-estimators, random fuzzy numbers, robust location of fuzzy data.