Certification paradox: Reverse response on the non-hygiene restaurant certification

Park, Kwangmin; Kong, Kyunghoon

doi:10.1016/j.jhtm.2022.03.017

Cited by 5 publications

(3 citation statements)

References 59 publications

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“…Most previous tourism and hospitality studies treated CBBE as a dependent attribute or an independent moderating variable from the customer perspective (e.g. Liu, 2020; Park and Kong, 2022) and ignored the mutual relationships among the different critical attributes of CBBE. From the restaurant perspective, leading restaurant managers to make strategy thinking and further “respond” to the customer information holistically and harmoniously to adjust their own brand equity development direction.…”

Section: Discussionmentioning

confidence: 99%

Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development

Huang

2023

APJML

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PurposeThe purpose of this study was to discuss the importance of customer-based brand equity (CBBE) and identify the critical attributes of how to develop CBBE during the most difficult time of the COVID-19 pandemic.Design/methodology/approachThis study collected 386 restaurant managers' viewpoints to examine the mutual relationships among CBBE and other critical attributes of corporate social responsibility (CSR), electronic word of mouth (EWOM) and brand personality. Furthermore, structural equation modeling (SEM) was conducted to examine the proposed moderation and mediation hypotheses.FindingsThe results show that corporate social responsibility (CSR) mediates the relationship between brand personality and brand image. Furthermore, the mutual relationship among CBBE is discovered in that brand image may indirectly affect brand loyalty through perceived quality and brand awareness. Furthermore, with the reliance on social media, the moderating roles of electronic word of mouth (EWOM) are also revealed that strengthen the indirect effect of brand personality on brand awareness through CSR and brand image.Originality/valueWith the increasing attention to CBBE, which aims at tourism destination brand equity, hotel branding from the customer perspective, restaurant managers' viewpoints are not considered. Further, because of the impacts of the COVID-19 pandemic, customers are paying more attention to food safety and food delivery processes, which are important for CSR and connected to CBBE. However, until now, fewer studies have addressed these issues as such. The present study reflects the bidirectional effects of such a comprehensive viewpoint.

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Section: Discussionmentioning

confidence: 99%

Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development

Huang

2023

APJML

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“…Significantly restore POI integrity while pursuing consumer satisfaction and can reduce potentially damaging controversies (Furumo et al, 2020). Concurrently, a study by Park and Kong (2022) argued that consumer satisfaction is influence by the hygiene restaurant certificate where high-end restaurant is compulsory to have that certificate. Whilst, (Pagliaro et al, 2021) underlines that Energy-Performance-Certificates in building industry could improve the energy consumption performance which improving the sustainable operations.…”

Section: Relationship Between Sustainability Practices and Sustainabi...mentioning

confidence: 99%

“…In particular, there are two reasons why some governments have poor regulatory enforcement: an improper licensing process that causes tenure conflict and a lack of ability to implement policies and regulations for sustainable development and management (Higgins & Richards, 2019). Such voluntary-certificate is not exclusive in POI only, as other industries like restaurant, building and construction industry also is compulsory to achieve sustainable development (Pagliaro et al, 2021;Park & Kong, 2022).…”

Section: Introductionmentioning

confidence: 99%