Abstract:Today, top-down processes, centralized IT infrastructures, and one-vendor strategies prevail in Product Lifecycle Management (PLM) of large multi-brand Original Equipment Manufacturer (OEM) groups. Given the usually decentralized organisation and structures and processes that emerge from cross-brand collaboration, these centralized approaches are challenging the adaptiveness and performance of the OEM groups.In this concept paper, we investigate challenges for cross-brand and cross-domain cooperation from the … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.