“…Only a few of them have been conducted in non-manufacturing settings and/or emerging economies (Yongvanich and Guthrie, 2009;Ismail, 2007). There has been significant research in Libya focusing on the banking industry (Musbah et al, 2016;Agley-Mensah, 2017;Elnihewi et al, 2017), quality management (Abusa and Gibson, 2013;Ahmad and Elhuni, 2014), asset management (Beitelmal et al, 2017), healthcare management (Imhmed et al, 2014) and marketing performance (Elkrghli, 2017). The use of financial measures is still of great importance to most companies in both developing and developed countries (Mintz and Currim, 2013;Al Sawalqa, 2011;Fakhri, 2010;Neely, 2008;Ismail, 2007).…”