Challenges for Adopting E-Commerce in Agriculture among The Farmers: Case Study in Pasir Mas, Kelantan

Abstract

These days, many people have adopted e-commerce to increase sales and profit, but the adoption of e-commerce has come out with challenges. This research focuses on the challenges of adopting e-commerce in agriculture among the vegetable farmers in Pasir Mas Kelantan. In this research, two objectives will be evaluated, to investigate the relationship between the independent variables and dependent variable. This research has used simple random sampling to collect the sample size. Moreover, the respondents for the study are 59 respondents, which are calculated using Daniel 1999. Three types of analysis have been carried out to analyse the results of the study. The first data analysis used is descriptive data analysis, which examines the demographic variables of respondents. Besides, the second method for data analysis is correlation analysis, which is to observe the relationship between independent and dependent variables. Last but not least, the third data analysis is multiple linear regression which is to identify the most significant factor that influence the adoption of e-commerce among farmers. The challenge and factors used for these studies are the internet connectivity, cost implementation, delivery risk and platform fraud and adaption ecommerce platforms among farmers. The results show that the internet connectivity , delivery risk and platform fraud have significant relationship with the adoption of ecommerce among the farmers and As a recommendation, this research needs further investigation to observe more factors that will be the challenges for the farmers to adopt ecommerce in their agriculture farms.