Challenges in Implementing Muslim Friendly Hospitality Services (MFHS) in Shariah-Compliant Hotels in Malaysia

Razak, Nur Athirah Abd; Yusof, Raja Nerina Raja; Aziz, Yuhanis Ab.

doi:10.6007/ijarbss/v9-i10/6459

Cited by 5 publications

(3 citation statements)

References 2 publications

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“…Shariah is characterized as a principle or way of life which originated from God to mankind through Prophet Muhammad and consists of three primary parts: Aqidah (Belief), Fiqh (individuals’ doing and saying and the relationship between him/her with others) and Akhlak (moral and ethics). Razak et al (2019, p. 98) defined a Shariah-compliant hotel as “A Shariah-compliant hotel is a hotel that meets the needs of Muslim tourists based on the Shariah law where the hotel normally uses certain standards or laws to certify the requirements provided to achieve Shariah compliance”. A Shariah-compliant hotel acknowledges Islamic attributes in the hospitality industry (Stephenson, 2014), and stresses on fulfilling the travellers’ religious needs, which focuses on the environment, safety, health and the economy of all mankind, regardless of culture, faith and race (Salleh et al , 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

Sulaiman

Iranmanesh

Foroughi

et al. 2021

JIMA

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Purpose This paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention. Design/methodology/approach A total of 361 Muslim travellers who have stayed at Shariah-compliant hotels in the previous 12 months were recruited to take part in this research. The hypothesized research model was assessed using the partial least squares (PLS) approach. Findings The analysis revealed that Muslim travellers’ revisit intention is dependent on the halal food and beverages and the provision of Shariah-compliant facilities at the hotel, whereas the Shariah-compliant operation and interior design of hotels are not significantly associated with it. The findings also uncovered that religiosity moderates the impacts of Shariah-compliant facilities and interior design on travellers’ revisit intention. Practical implications Guidelines to offer services that meet Muslim travellers’ needs can be developed based on the results of this study to help Shariah-compliant hotel marketers attract and retain more customers. Originality/value The findings of this study have provided insights into the importance of halal attributes and practices in retaining Muslim customers at Shariah-compliant hotels.

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Section: Literature Reviewmentioning

confidence: 99%

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

Sulaiman

Iranmanesh

Foroughi

et al. 2021

JIMA

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“…According to Jais and Marzuki (2018), the operating manual, procedures, implementation guidelines, quality standards, circulars, and terms of reference that are considered necessary in the MFHs are still not adequately established. The government's lack of proper service guidance and consultation also led to high uncertainty among MFHs administrators (Razak et al, 2019). In order to satisfy diverse customers' needs, MFHs administrators constantly shift their operating procedures.…”

Section: Introductionmentioning

confidence: 99%

“…In order to satisfy diverse customers' needs, MFHs administrators constantly shift their operating procedures. Quran recitation and Adzan are too loud and disturb the non-Muslim guest is one example of challenges that may affect MFH's service performance (Razak et al, 2019). This situation will affect guest satisfaction with hotel service procedures.…”

Section: Introductionmentioning

confidence: 99%

Internal Measurement of Service Quality and Employees’ Relation in Muslim Friendly Hotels

Islam¹,

Hamid

Ong

et al. 2022

E-BPJ

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The increasing demand for Muslim-friendly products and services has led hoteliers in Malaysia to provide more Muslim-friendly hotel (MFHs) services to fulfill Muslim tourists' needs. However, previous studies have shown that there is still a lack of conformity between MFHs and their guests, which harms MFHs' service performance. It is essential to expand the discussion on improving service performance in MFHs. The data of 390 MFH employees in Kuala Lumpur and Selangor had been gathered quantitatively, and the data were analyzed using structural equation modeling and partial least squares analysis. Keywords: Internal Measurement of Service Quality (INTQUAL); Employees’ Relation; Service Performance; Muslim Friendly Hotels. eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.3679

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Reshaping Tourism Industry in Indonesia: The Attraction of Halal Tourism Practices and the Drive of Digitainability

Sharin,

Sentosa,

Spraggon

et al. 2024

Emerging Technology and Crisis Management in the Halal Industry

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Challenges in Implementing Muslim Friendly Hospitality Services (MFHS) in Shariah-Compliant Hotels in Malaysia

Cited by 5 publications

References 2 publications

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

Internal Measurement of Service Quality and Employees’ Relation in Muslim Friendly Hotels

Reshaping Tourism Industry in Indonesia: The Attraction of Halal Tourism Practices and the Drive of Digitainability

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