Changes in Social Communication as a Tool of Social Work under the Influence of Digitalization

Abstract

Modern society is a complex multilevel system in which many people coexist with their values and problems. And not all contemporary society members can adapt to its many rules, so sometimes people find themselves outside the community and need the help of social services. The study aims to improve social work tools as an element of social communication under the influence of digitalization. As the research has shown, changing conditions of reality make their adjustments to all aspects of society, including social work tools: they should be modern, relevant, effective, promising and long-term. The COVID-19 pandemic has highlighted society's challenges and social work to help people overcome personal and social hardships more than ever. To do this, the authors studied the features and tools of social work, analyzed social communication through social work prism, and suggested ways to improve social work. Thus, the authors proposed the Algorithm for enhancing the organization and conduct of social work through social communications and a methodology for calculating the effectiveness of social work, which are convenient to implement digitally. The developed measures will significantly improve the organization and conduct of social work.

Social Media Applications as an International Tool for the Development of English-Language Communicative Competencies

“…We recognize the procedure of acquiring English-language CCCs on the personal, interpersonal and synergetic levels. At the same time, the analysis of the self-reflection method applied to the G1 and G2 groups of respondents covered the attitudes of some of them to digitalization and the latest socio-media tools (Mitchuk et al, 2021). The importance of the latest tools in the educational linguistic environment in previous decades is emphasized (Hymes, 1972).…”

“…At the same time, we note the researchers' opinions which differ in terms of the choice of certain interactive methods, tools and social media applications that are most effective (Haerazi, Utama & Hidayatullah, 2020). In particular, it is about igniting scientific interest in updating the interactive context of research, which carries elements of novelty (Sabat, 2020) through social media applications (Mitchuk et al, 2021).…”

Improving the Financial Stability of IT Companies through Social Media Marketing

“…Adaptation of ATC management to environmental conditions requires effective current methods and tools of support and protection, as the development of an effective model of innovative financial management strategy. Research in this area has almost not been conducted, so we should expect further development of the discussion around the creation of the importance of a particular factor in the internal or external environment [8]. In fact, such interaction should be achieved in the implementation of an innovative financial management strategy in terms of amalgamated territorial communities (ATC), where community and the state are stakeholders.…”

“…It is suggested that the reason for this is that in the pre-pandemic period, the importance of these factors was underestimated, as companies conducted marketing campaigns mostly offline in direct contact with the consumer. The situation has changed dramatically, which makes it necessary and urgent to study the impact of social media marketing on the financial stability of companies [8].…”