"Chaos Invading Concept": Blast as a Native Theory of Promotional Culture

‘WHAT WE MIGHT EXPECT – If the Highbrow Weeklies Advertized like the Patent Foods’: Time and Tide, Advertising, and the ‘Battle of the Brows’

“…As Paige Reynolds usefully summarises, scholarly assertions that modernism was 'either indifferent or hostile to mass culture' have been replaced by more nuanced accounts that demonstrate the ways in which 'modernists employed the practices of commercial advertising in their aesthetic production or [... ] aggressively marketed their wares'. 7 In the history of feminist periodical publishing too, scholars have explored the rich relationship between the women's suffrage movement and commercial culture. 8 In concert with both modernist and feminist periodical publishing, Time and Tide built useful business relationships with advertisers and exploited modern advertising techniques.…”