“…There has been a plethora of research into the everyday cultural meanings, practices and deployment of digital technologies that have accompanied the growth of the Internet. Since the early 1990s researchers working in the areas of sport (MacKay & Dallaire, 2012;Ruddock, Hutchins, & Rowe, 2010;Wilson, 2008), feminism (Driscoll, 1999;Luckman, 1999), media, and subcultures (Gibson, 1999;Hodkinson, 2003;Kahn & Kellner, 2003Williams, 2003) have brought 'virtual' spaces and representations to the fore of their work. Initially a site for 'consumption', the Internet now enables users to produce as well as consume text, ideas, images, sounds, and narratives (Castells, 2003;Manovich, 2009).…”