“…Increased consumption not only provides market opportunities, but also places great pressure on domestic dairy producers. Mainly due to the mismatch between the fast growing dairy industry and effective regulations and food safety control, the Chinese milk industry experienced several severe food safety incidents (e.g., the 2008 milk scandal) that damaged consumer confidence in domestic milk products (Jia, Huang, Luan, Rozelle, & Swinnen, 2012;Pei et al, 2011). The dramatic increase in the number of dairy cattle also creates some environmental problems because many dairy farms are small and lack the incentives and facilities to produce milk in socially responsible ways that are both environmentally and animal friendly (Shefali & Zhang, 2014).…”