2024
DOI: 10.62177/apemr.v1i6.81
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Chinese Consumers' Satisfaction with Online Shopping Platforms

Xi Wang,
Chere' Cato Yturralde

Abstract: With the rapid development of Internet technology, China's online shopping industry is also expanding rapidly, becoming an important part of global e-commerce. This article investigates Chinese consumers' satisfaction levels with Taobao, Jingdong (JD.com), and Pinduoduo, three of the country's most popular e-commerce sites. The article reviews the historical development of these platforms, their market positioning, and some of the unique spending habits of Chinese consumers. This paper analyzes several key fac… Show more

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