Choice Experiment Performed on the Fresh Black Slavonian Pig’s Meat: A Preliminary Study

Milković, Sanja Jelić; Lončarić, Ružica; Zmaić, Krunoslav; Kranjac, David; Canavari, Maurizio

doi:10.18047/poljo.27.2.10

Cited by 3 publications

(4 citation statements)

References 21 publications

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“…These findings confirm previous research. In a pilot study conducted with a smaller sample (100 Croatian consumers), free-range and semi-indoor production systems were rated positively compared with a conventional pig farming system [ 61 ]. Consumers also preferred a darker red colour of the fresh meat of the Black Slavonian pig labelled with geographical information, such as continental Croatia or continental Croatia + PDO [ 61 ].…”

Section: Discussionmentioning

confidence: 99%

“…In a pilot study conducted with a smaller sample (100 Croatian consumers), free-range and semi-indoor production systems were rated positively compared with a conventional pig farming system [ 61 ]. Consumers also preferred a darker red colour of the fresh meat of the Black Slavonian pig labelled with geographical information, such as continental Croatia or continental Croatia + PDO [ 61 ]. Krystallis et al [ 62 ] conducted a conjoint analysis to determine the attitudes of European citizens (Belgium, Denmark, Germany and Poland) towards the pig production system.…”

Section: Discussionmentioning

confidence: 99%

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Consumers’ Preference for the Consumption of the Fresh Black Slavonian Pig’s Meat

Milković

Lončarić

Kralik

et al. 2023

Foods

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There are limited data on Croatian consumers’ preferences and willingness to pay for fresh meat from the Black Slavonian pig. The survey was conducted on a sample of n = 410 Croatian consumers, using a hypothetical choice experiment to examine how food attributes and information treatment influence consumers’ decisions regarding fresh ham meat of the Black Slavonian pig. The hypothetical choice experiment was conducted using fresh boneless pork ham with three attributes (price, colour and geographical information) as the focuses of the product. Croatian consumers were randomly assigned to one of two treatment options (control or information) in an online survey to investigate the role of information. Our results indicate that Croatian consumers have a clear preference for fresh boneless ham from the Black Slavonian pig produced in both production systems and labelled as reared in continental Croatia and with a protected designation of origin (PDO) label, compared with fresh boneless ham produced from conventionally reared pigs (intensive rearing—indoor rearing) without the label. The results show that the information given to consumers about the production system, meat colour and geographical information positively influenced consumer choice. Appropriate labelling and information about the product can positively influence consumers’ preferences, which indicates the importance of highlighting the traditional characteristics (production system, darker colour of the meat and production area) of fresh meat from Black Slavonian pig on the label in promotional activities.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Consumers’ Preference for the Consumption of the Fresh Black Slavonian Pig’s Meat

Milković

Lončarić

Kralik

et al. 2023

Foods

Self Cite

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“…Considering that the GDP of the CroSeRo microregion countries is lower, compared to the EU average, the cost price of the product plays an exceptional role. Changes in food consumption behavior and habits due to the pandemic were related to price increase concerns, but also stockpiling, awareness of food waste, safety of and excessive food access concerns, natural/organic food preferences and packaging of foods [57,58]. Respondents rated the aspects of distance, either of stores (M = 2.1) or producers (M = 2.2), as having the least influence on the purchase of food products during the 2020 pandemic.…”

Section: Sources Of Food Productsmentioning

confidence: 99%

A Case Study of Consumer’s Attitudes towards Agro-Food Markets in Danube Microregion in COVID-19 Pandemic

Iljkić,

Klepač,

Užar

et al. 2024

COVID

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The COVID-19 pandemic affected many aspects of human life including consumer behavior. The main aim of this paper was to identify basic patterns of changes in consumer attitudes towards agri-food products under the influence of the 2020 pandemic and to better understand to what extent and what kind of food market problems appeared for the inhabitants of the Danube microregion. For this purpose, an explorative study was elaborated. Assuming that the experience of COVID-19 affected consumer attitudes and sense of food security, a hybrid survey was conducted in the Danube microregion (Croatia, Serbia and Romania) during 2022. Data collected from a total of 903 respondents were statistically analyzed in SPSS. Descriptive statistics, PCA, ANOVA and t-Test were employed. The main results have shown that although the surveyed population of the Danube microregion during the pandemic in 2020 was generally not afraid of food shortages, food was in most part available for their families and their shopping habits have not changed to a large degree, the experience of the pandemic has raised the level of awareness about some issues related to food and specifically the prices of food products. Also, three different patterns of attitude and behavior towards food and agriculture, which emerged as a result of the experience of the pandemic in 2020, were identified. These patterns also proved to be different for different segments of the population. The findings suggest the need for stronger support for the development of locally affordable food systems with the use of ICT as a coping mechanism in crises.

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“…This significantly reduces the information asymmetry between producers and consumers and lowers consumers' search costs (Loureiro and Mccluskey, 2000;Aprile et al, 2012). Therefore, there is evidence that consumers' perceptions of product quality and their preferences are influenced by geographical indication labels (Van Ittersum et al, 2007;Rabadán et al, 2021;Milkovic et al, 2023). Geographical indication labels play a crucial role in influencing consumers' purchasing decisions.…”

Section: Consumer Behavior Concerning Geographical Indication Productsmentioning

confidence: 99%

Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products

Wang,

Xu,

et al. 2024

Front. Psychol.

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The essential characteristic of geographical indication products is the association of the products with their region of origin. However, consumers have different associations between products and their region of origin (i.e., different regional typicality) according to different geographical indication products. In this regard, this research aims to explore how to adopt supporting advertising appeal types to improve consumers' attitudes and intentions toward geographical indication products with different regional typicality. To this end, this article proposes and tests the interaction between regional typicality and advertising appeal types on consumption intention toward products and the underlying mechanism and boundary conditions of this effect. Using three studies, this research finds that the adoption of abstract (vs. concrete) appeal is more likely to enhance consumption intention toward products when the geographical indication products have high regional typicality. Moreover, the reverse is true when the geographical indication products have low regional typicality. Furthermore, the results show that processing fluency mediates the interaction effect. In addition, the high (low) regional typicality and abstract (concrete) appeal on consumption intention toward products are more significant in the distant (close) spatial distance condition. In this way, this research provides a new perspective for studying consumer behavior with respect to geographical indication products and has implications for promoting the sales of geographical indication products and enhancing the brand value of geographical indication.

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Choice Experiment Performed on the Fresh Black Slavonian Pig’s Meat: A Preliminary Study

Cited by 3 publications

References 21 publications

Consumers’ Preference for the Consumption of the Fresh Black Slavonian Pig’s Meat

Consumers’ Preference for the Consumption of the Fresh Black Slavonian Pig’s Meat

A Case Study of Consumer’s Attitudes towards Agro-Food Markets in Danube Microregion in COVID-19 Pandemic

Abstract or concrete? The impact of regional typicality and advertising appeal types on consumption intention toward geographical indication products

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