“…PKCb is activated in response to oxidative stress, which is produced by UV radiation and is elevated in melanoma because of oncogene activation (e.g., BRAF) (de Souza et al, 2006;Fried and Arbiser, 2008;Govindarajan et al, 2007;Meyskens et al, 2001;Zaidi et al, 2008). Elevated reactive oxygen species (ROS) are also produced in response to PKCb activation because of the phosphorylation of p66Shc and activation of the mitochondrial permeability pore, resulting in a positive feedback involving PKCb activation and ROS generation (DelCarlo and Loeser, 2006;Giorgio et al, 2005;Pinton et al, 2007;Voris et al, 2010). PRKCB gene expression is in part regulated by the microphthalmia-associated transcription factor, MITF, a master melanocyte developmental transcription factor, consistent with the role of PKCb in melanin biosynthesis (Park et al, 2006).…”