Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales

Zhang, Xueting; Wang, Feng; Cao, Xia

doi:10.1016/j.jretconser.2024.104060

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.104060

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Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales

Xueting Zhang,

Feng Wang,

Xia Cao

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Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales

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References 98 publications

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