I NTRODUCTION ■ T he need for innovation in organizations is hardly questioned, although in practice it appears to be difficult to accomplish, as many innovation projects fail. Although an innovation project is quite distinct, it still meets the definition of a project: "a temporary endeavor undertaken to create a unique product, service or result" (Project Management Institute, 2008 , p. 5). The biggest difference between innovation projects and other types of projects is the innovation project ' s exploratory character (Lenfle, 2008 ; March, 1991 ). This makes the project less structured, less predictable, and more complex. van de Ven, Polley, Garud, and Venkataraman ( 2008 ) use the word journey as a metaphor to describe this exploratory process. The cover of their book shows six men paddling a raft through whitewater rapids, suggesting an expedition off the beaten track: rough from time to time, but exciting.According to the literature, innovation leadership can refer to two distinct groups. Taking the strategic perspective, innovation leadership can refer to the top executives of an organization, or, at the operational project level, it can refer to the individual project manager. The strategic level is about doing the right projects, whereas the project level is about doing the project right (Cooper, 1996 ; Lundin et al. , 2015 ). In this article, we take the second perspective, that of the innovation project leader who has to get the project right. The role of the project leader is essential to the project ' s success (Aronson, Shenhar, & Patanakul, 2013 ; Sarin & O ' Connor, 2009 ;Yang, Huang, & Wu, 2011 ). The innovation project leader is the skipper of the project, who has the challenging job of steering the raft through the rapids.In recent years, the use of stories and storytelling has gained attention as a tool for managing complex organizational processes. This article explores the role stories could play in an innovation project and the ways an innovation project leader might use stories in his or her daily practice to manage the multidimensional challenges of an innovation project, with its sometimes paradoxical or contradictory demands. The article is based on a case study of the development of the first Heineken BeerTender. With this article, we contribute to the project management literature, specifically regarding the roles that stories could play in managing the sometimes competing aspects that an innovation project leader must manage. This study offers innovation project leaders information about the role and use of narratives in leading an innovation project. The stories described in this article may offer innovation project leaders inspiration and learnings from another project, just as the innovation project leader in this case study also learned from another project. an innovation project leader uses stories in practice. We found a variety of stories that relate to all four processes. We argue that the roles of stories can be divided into three different aspects: the story, t...