Circular Entrepreneurship

Zucchella, Antonella; Urban, Sabine

doi:10.1007/978-3-030-18999-0

Cited by 37 publications

(35 citation statements)

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“…In this research circular start-ups (CSUs) are defined as new, independent and active companies pursuing a CBM (further detailed in section 2). Circular entrepreneurship is still a quite novel concept in scientific literature (Zucchella and Urban, 2019).…”

Section: Introductionmentioning

confidence: 99%

A typology of circular start-ups: An Analysis of 128 circular business models

Henry

Bauwens

Hekkert

et al. 2020

Journal of Cleaner Production

282

252

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The circular economy (CE) concept is much-heralded among policy-makers, scholars and industry professionals as an accelerated pathway towards sustainability. This move away from the dominant linear system where products are discarded at the end of product lifecycle is deemed necessary since it is the main cause of an accelerated resource consumption. Business models are considered as a key enabler for the shift from a linear to a CE. However, research on circular business models has mainly focused on circular approaches adopted by incumbent firms, while the contributions of newly established firms (the authors call these 'circular start-ups') have been largely overlooked. This article scrutinises the business models of circular start-ups and how they may differ from those of incumbent firms embracing CE. For this, it analyses the circular business model strategies and innovations adopted by circular start-ups, relying on a novel data sample of 128 circular start-ups identified in three major CE ecosystems in Europe: the Randstad region in the Netherlands, Berlin and London. Based on this data, a novel typology of circular start-ups is proposed, distinguishing between five circular start-up archetypes: design-based, waste-based, platform-based, service-based and nature-based start-ups. The results also show that circular start-ups tend to embrace strategies corresponding to higher levels of circularity than those of incumbents. This preliminarily suggests that circular start-ups can indeed make major contributions to transitioning towards CE.

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Section: Introductionmentioning

confidence: 99%

A typology of circular start-ups: An Analysis of 128 circular business models

Henry

Bauwens

Hekkert

et al. 2020

Journal of Cleaner Production

282

252

View full text Add to dashboard Cite

show abstract

“…Among firms pursuing circular economy principles and models of business, we draw a distinction, based on our recent book (Zucchella & Urban, 2019): on one side we have long established and often large companies, transitioning towards circularity, while on the other side we have young firms and startups, having circularity in their DNA since inception and carriers of radical innovations, particularly in terms of business models. We call the latter cluster of firms "Born circular" enterprises.…”

Section: The Grand Challenges For the Planet And The Role Of Firmsmentioning

confidence: 99%

“…Increasingly the management literature supported the idea that a sustainable firm goes beyond a mere respect of some standards of good behavior, and requires a deeper re-thinking of their organizations: "The response of firms to sustainable development issues needs to pass through a deep rethinking of the strategic design, encompassing the entire organization, its functions and reshaping its business model" (Zucchella & Urban, 2014, p. 86). Zucchella and Urban (2019) analyze in their book a number of cases of established and larger firms in comparison to young and nascent ventures, all characterized by the idea of pursuing the principles of the circular economy.…”

Section: The Circular Enterprisementioning

confidence: 99%

“…Both examples show the need of involving in the business model also suppliers and customers. It is key for circular enterprises to ensure that all suppliers follow similar principles of sustainability and circularity, as well as the engagement of customers is key for the success of the model (Zucchella & Urban, 2019).…”

Section: Circular Business Modelsmentioning

confidence: 99%

“…From this point of view two can be the main obstacles: the first is the acceptance of models which are not usual for the buyer, like for example renting/sharing instead of buying, or the use of recycled materials, particularly in cases like apparel. The second problem is the willingness to pay for sustainable products and services (Zucchella & Urban, 2019). While most people are aware of the sustainability imperative and agree about SDGs and circularity principles, only a smaller fraction effectively buys sustainable goods and services, and even more so if they cost more.…”

Section: The Future Of Circular Enterprisesmentioning

confidence: 99%

See 2 more Smart Citations

The Circular Enterprise

Zucchella¹,

Urban²

2020

Symphonya. Emerging Issues in Management

Self Cite

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The circular economy challenges business firms to adopt principles of sustainability by closing, narrowing, extending the loop of resources, in order to minimize impact on the planet. Firm embracing circularity principles have to innovate not only products and processes, but primarily models of business. Also they need to include suppliers and customers in their model, as well as any relevant stakeholder, developing eco-systemic business models. The challenge of implementing circular business models encompasses both established and larger organizations and younger ventures (born circular firms).

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On the circular entrepreneurship across continents: An analysis of terms of business descriptors

Benita,

Srinivasan

2024

Bus Strat Dev

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This study analyzes circular entrepreneurship trends across global regions using the 2014–2018 Global Entrepreneurship Monitor dataset. Content analysis of business descriptors from 79,663 unique entrepreneurs was used to position each startup within the 9R's framework. The results show that startups are mainly associated with “repurpose” and “recover”, which are less desirable for circularity. We further define circular entrepreneurs as those with the top 10% highest weighted score in circular strategies according to the type of business they run. The BERTopic approach is applied to identify specific business topics for these entrepreneurs. Similarities (North America and Latin America & the Caribbean) and differences (Europe) in popular topics are found across regions. Lastly, regression analysis reveals that entrepreneurial perception and the presence of role models are key factors driving circular entrepreneurship.

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Circular Entrepreneurship

Cited by 37 publications

References 0 publications

A typology of circular start-ups: An Analysis of 128 circular business models

A typology of circular start-ups: An Analysis of 128 circular business models

The Circular Enterprise

On the circular entrepreneurship across continents: An analysis of terms of business descriptors

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