“…Earlier quantative research on business incubators that support startups suggests that sustainability challenges may be at the root of finding new technology-driven sustainable value propositions (Cirule and Uvarova, 2022). Therefore, it is important for both policy makers and supporting ecosystems to take into account relevant differences and specificities, and look into the development of tailer-made regulations (Amin et al, 2022;Ilyassova et al, 2021), supporting mechanisms (Campbell-Johnston et al, 2019;Millette et al, 2020;Versluys et al, 2021), business experimentation techniques (Aagaard et al, 2021;Bocken et al, 2019), and toolkits (Manshoven and Gillabel, 2021;Puttonen et al, 2022).…”