Claiming the Throttle: Multiple Femininities in a Hyper‐Masculine Subculture

Martin, Diane; Schouten, John W.; McAlexander, James H.

doi:10.1080/10253860600772206

Cited by 109 publications

(168 citation statements)

References 17 publications

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“…It is expected that experiences are characterized by negotiations and tensions in-between individual projects and sociocultural boundaries (Thompson & Haytko, 1997). Numerous studies have shown how cultural meaning imprint experiences (for extensive review, see Arnould & Thompson, 2005, such as the significance of communities (Muniz & O'Guinn, 2001;Schau et al, 2009), subcultures (Schouten & McAlexander, 1995;Schouten, McAlexander, & Koenig, 2007), and ideologies (Martin, Schouten, & McAlexander, 2006). Consequently, although tourists may account for experiential meaning and value as a personal and internal process, it will always be both an internal and external process.…”

Section: Discussion Of Cct's Contribution To Tourist Experience Researchmentioning

confidence: 99%

How Can Consumer Research Contribute to Increased Understanding of Tourist Experiences? A Conceptual Review

Jensen

Lindberg

Østergaard

2015

Scandinavian Journal of Hospitality and Tourism

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Section: Discussion Of Cct's Contribution To Tourist Experience Researchmentioning

confidence: 99%

How Can Consumer Research Contribute to Increased Understanding of Tourist Experiences? A Conceptual Review

Jensen

Lindberg

Østergaard

2015

Scandinavian Journal of Hospitality and Tourism

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“…Although the latter mentioned studies focus on gender, none of them compares the profile of a male and female rider. For a long time, motorcycling has predominantly been a male activity, but for women, it has been more of a socialisation activity with men (Martin et al 2006). Today, motorcycling is both a transport and recreational activity (Huth, Fussl & Risser 2014).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Authors of studies on gender aspects of motorcycling include Cockburn and Ormond (1993); Hopper and Moore (1990); Kelkar and Nathan (2002) ;Martin, Schouten and McAlexander (2006);Mellström (2004);Meyer (2009) ;Oyesiku and Odufuwa (2002);Roster (2007); Thompson (2012);and Veno and Winterhalder (2009). Although the latter mentioned studies focus on gender, none of them compares the profile of a male and female rider.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Another benefit is that in South Africa, one only needs to be 16 to obtain a motorcycle licence. Girls, especially rural girls, grow up with motorcycles, typically dirt bikes, to ride for sheer fun (Martin et al 2006), as opposed to women, who slowly become interested in the motorcycles of their partners (who encourage and support them) and then even become riders. Moving from the pillion seat to the front has resulted in a quantum leap for women.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Bristor and Ficher (1993) mention that one sometimes falls into a trap when trying to recognise the way in which consumer research is gendered. Riding a motorcycle might be characterised as gender tourism for women (Martin et al 2006;Moore 1988).…”

Section: Literature Reviewmentioning

confidence: 99%

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Is there difference between men and women motorcyclists?

Borstlap

Saayman

2018

Acta commer.

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Orientation: To broaden the literature, identify markets and determine the motives of these markets within South AfricaResearch purpose: The aim was to compare male and female motorcyclists’ socio-demographic and behavioural characteristics at a motorcycle festival in South Africa.Motivation of the study: There has been an increase in motorcycle sales and events and therefore motorcycle tourism, especially in South Africa. While from an international perspective, the socio-demographic and behavioural aspects of motorcyclists are well documented, what is lacking is literature on the behavioural aspects of motorcyclists and the differences between men and women.Research design, approach and method: The study was descriptive, and data were primarily collected through self-administered questionnaires. Independent t-tests and cross-tabulation analyses were used.Main findings: Four key motives were identified for attending the South Africa Bike Festival. The findings also confirmed that male and female motorcyclists differ from both socio-demographic and behavioural aspects and should be viewed as two distinctive segments. In addition, the research confirmed the importance of the age at which motorcyclists were exposed to motorcycling.Practical managerial implications: Marketing campaigns should focus on both segments and should appeal to all motivational factors that have been identified.Contribution: The study contributes to the motorcycle literature and provides a greater understanding of motorcyclists’ behaviour and what motivates them to attend a motorcycle festival. The research provides guidelines to event organisers to effectively market such an event. The research also identifies different segments to this event, which provides more indications on what the motorcyclist looks like.

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Challenges of extraordinary experiences in the Arctic

Lindberg

Eide

2015

J of Consumer Behaviour

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This paper presents and discusses findings from extraordinary experiences in the Arctic Svalbard. Although extensive consumer research has focused on the positive, sublime and communal aspects of extraordinary experiences, little emphasis has been placed on the challenging aspects. By focusing on Arctic horse riding, Arctic adventure travel and dog sledding from a practice perspective, this study provides evidence that extraordinary consumption can be marked by challenges due to unrealistic expectations, troubling learning practices and connecting with others, and how one cope with tensions. We discuss how these four main types of challenges mark consumption and as such provide a nuanced interpretation compared to the positive connotations of previous research.

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Claiming the Throttle: Multiple Femininities in a Hyper‐Masculine Subculture

Cited by 109 publications

References 17 publications

How Can Consumer Research Contribute to Increased Understanding of Tourist Experiences? A Conceptual Review

How Can Consumer Research Contribute to Increased Understanding of Tourist Experiences? A Conceptual Review

Is there difference between men and women motorcyclists?

Challenges of extraordinary experiences in the Arctic

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