2021
DOI: 10.1016/j.jaim.2021.08.014
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Classical vs commercial: Is the 'efficacy' of chyawanprash lost when tradition is replaced by modernization?

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Cited by 5 publications
(1 citation statement)
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“…Current science is witnessing continuous rational efforts of researchers validating the ancient wisdom on scientific grounds, commercialization, technological developments, skeptic, and more evidence-based approach toward any market product and drug development or product development to meet the needs of consumers [22][23][24]. In India, CP is on high demand since ages owing to its multiple health benefits, cultural linkage, endorsement by ancient visionary sages, and strong trust of general consumers on this ancient elixir to be safe and effective to all as a family tonic.…”
Section: Commercialization and Cpmentioning
confidence: 99%
“…Current science is witnessing continuous rational efforts of researchers validating the ancient wisdom on scientific grounds, commercialization, technological developments, skeptic, and more evidence-based approach toward any market product and drug development or product development to meet the needs of consumers [22][23][24]. In India, CP is on high demand since ages owing to its multiple health benefits, cultural linkage, endorsement by ancient visionary sages, and strong trust of general consumers on this ancient elixir to be safe and effective to all as a family tonic.…”
Section: Commercialization and Cpmentioning
confidence: 99%