Classifying user connections through social media avatars and users social activities: a case study in identifying sellers on social media

Mao, Yu; Zhu, Yifan; Liu, Yiping; Lin, Qika; Lü, Hao; Zhang, Fuquan

doi:10.1080/17517575.2020.1856420

Cited by 6 publications

(1 citation statement)

References 39 publications

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“…For example, personality traits and cultural differences, which is helpful to format more specific guidance on how to better utilize internet and increase individual well-being. As the prior studies (Mao et al, 2020;Wang et al, 2021;Ram & Zhang, 2021), exploring the underlying factors affecting internet behavior and information sharing behavior could provide more precise behavior analyses for business operation. Zhang, J., & Umemuro, H. (2012).…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Effects of Internet Use on Well-Being in Rural China

Wang

2022

Journal of Global Information Management

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Given the rapid development of internet and dramatic change it has brought to human life, this study examines the effect of internet use on well-being in rural China. Findings indicate that the act of engaging with internet and the increase in its usage frequency both have significant positive effects on well-being in rural China, whereas the effect attenuates with the increase of usage frequency. These results imply that internet use features diminishing marginal returns. In the sub-groups divided by education and age, the higher educated and the younger groups use internet more frequently. However, internet use significantly promotes well-being of the lower educated, the middle-aged and the elderly groups, and its effect on the higher educated and the younger groups is insignificant. A further analysis uncovers that internet use increase well-being through relieving loneliness. This study affirms the benefits of internet in rural China, but obsessive internet use could offset the benefits. Thus, the implication of using internet appropriately are highlighted.

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Section: Limitations and Future Researchmentioning

confidence: 99%

Effects of Internet Use on Well-Being in Rural China

Wang

2022

Journal of Global Information Management

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Mining analysis of customer perceived value of online customisation experience under social commerce

Huang

Zhao

2021

Enterprise Information Systems

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A study of KOL effectiveness on brand image of skincare products

Liu

Cho

Law

et al. 2021

Enterprise Information Systems

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A study of KOL effectiveness on brand image of skincare productsWith the prevalence of social media that promote interactivity among people, more organizations nowadays have switched their marketing strategies from traditional media to social media. Moreover, they rely on Key Opinion Leader (KOL) to interact with potential customers in various social media for brand building. This paper presents a study exploring how KOL's characteristics affect the KOL effectiveness and the outcome of brand image building of skincare products. The study also examines the contingent conditions when KOL is more effective in brand image building based on the skincare consciousness of the consumer and whether the consumer is affected by his/her social groups. The information and knowledge transferred through this study reshape the management models in Enterprise Information Systems (EIS). Enterprises can use the KOL, enabling the social medium channel to build their brands and develop an adequate understanding of their products and targeted markets.

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Classifying user connections through social media avatars and users social activities: a case study in identifying sellers on social media

Cited by 6 publications

References 39 publications

Effects of Internet Use on Well-Being in Rural China

Effects of Internet Use on Well-Being in Rural China

Mining analysis of customer perceived value of online customisation experience under social commerce

A study of KOL effectiveness on brand image of skincare products

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