Clicks with Impact: Measuring the Power of Consumer Choices in Sustainable E-commerce

Abstract

Purpose of Study: The study "Clicks with Impact: Measuring the Power of Consumer Choices in Sustainable E-commerce using bibliometric analysis" aims to explore the transformative potential of consumer decisions in promoting sustainability within the e-commerce landscape. It seeks to understand the relationship between consumer behaviour and sustainability, highlighting the importance of consumer choices in driving positive change. Methodology: Through the utilization of bibliometric analysis, the research delves into scholarly literature to map intellectual terrain, identify trends, and uncover insights into consumer behaviour and sustainable e-commerce dynamics. The study employs systematic methods to quantitatively evaluate and analyze a diverse corpus of scholarly materials, providing a comprehensive overview of the field. Findings: The findings of the study underscore the significance of understanding consumer behaviour in fostering sustainability within the e-commerce realm. By shedding light on the pathways through which consumer choices can promote sustainability, the research contributes to advancing knowledge in the field of sustainable e-commerce, with implications for businesses, policymakers, and researchers. Originality/Value: This study offers original insights into the intersection of consumer behaviour and sustainability in e-commerce, utilizing bibliometric analysis to provide a comprehensive overview of research trends and key contributors in the field. By employing systematic methods to analyze scholarly literature, the research contributes to the existing body of knowledge and provides valuable insights for future research and practice. Paper Type: Research Paper