Cloud-based innovation of Internet long tail

Abstract

Cloud computing has been considered as a significant change, especially to the so-called "long tail" in the Internet industry, which targets at a niche market. This paper focuses on the innovation of Internet long tail in the cloud environment. For this purpose, it systematically analyzes and summarizes the influence of cloud computing on innovation and how to seize these opportunities for Internet long tail. The result reveals that Cloud computing has brought unprecedented innovative opportunities for Internet long tail to access to the markets monopolized by big corporations, making the long tail more valuable to meet the various demand.

A Literature Review on Cloud Computing Adoption Issues in Enterprises

“…This definition became wider as Internet-based IT service offerings comprised storage, hosting infrastructure, and network; thus, it is given the name net sourcing, to fit the variety of IT service offerings [17]. HP defines cloud computing as "Everything as a Service" [18], while Microsoft perceives the value of cloud computing as "Cloud + Client," emphasizing the importance of the end user [19]. T-Systems define cloud computing as "the renting of infrastructure and software, as well as bandwidths, under defined service conditions.…”